Jennifer Horn
Big Brother eyes the top spot: BBM Canada, July 4 to July 10
Season 13 of the reality show lands at #1, knocking Combat Hospital off its two-week pedestal to the #2 spot.
CCMA events to be hosted in Edmonton
The Canadian Country Music Association locks in a two-year partnership with the Alberta city, and begins promoting the events year round.
Spotted! Simply Orange offers a juicy retreat
The Coca-Cola brand stops pedestrians in their tracks with a pop-up oasis in Toronto’s bustling city-centre.
Visa takes a ride with small business owners
Finalists in the credit card co’s contest, “Canada’s Longest Elevator Pitch,” were given the chance to talk up their business in one minute.
Flight Network’s rebrand takes off
The online travel agency launches its new look with a multi-platform ad campaign targeted at consumers aged 25 to 54.
Proximo Spirits shakes up Canadian bars
The US-based premium spirits co launches an experiential campaign for Three Olives Vodka’s entry into the country.
Avon rolls out the pennies
The cosmetics brand, in collaboration with Scotiabank, asks consumers to empty their pockets of loose change to raise money for breast cancer.
Urban young adults spending the most time online: study
Newad releases a survey looking at the online and mobile consumption habits of the young and affluent.
Combat Hospital fights for top spot: BBM Canada, June 27 to July 3
The new Global drama series snatches a second week win, with The Voice‘s season finale coming in close behind.
Family Channel takes a roadtrip
The Astral Media-owned channel promotes the new Phineas and Ferb movie with a cross-country car tour and online contest.
App-etite: Sympatico.ca joins the mobile crowd
The Bell Media-owned site launches a free, bilingual smartphone app with advertising opportunities.
Maxwell House brews optimism in Toronto
The coffee brand’s latest Optimism Cafe aims to create a positive emotional connection with 35- to 45-year-olds.
Spotted! Newfoundland & Labrador brings Toronto east
The tourism co takes a fresh approach to promoting Canada’s easternmost province with an OOH exhibit projecting its natural landscape.
Print and digital make best coupon strategy: study
The study from KubasPrimedia says the majority of consumers use both paper and electronic methods when getting their extreme coupon on.
NAPA Auto Parts goes behind the scenes at the Indy
The car part retailer partners with Cue Digital Media to create branded behind-the-motorsports webisodes.
