Jennifer Horn
Disney XD launches summer tour
The Astral Media-owned channel plans to promote the recently launched youth brand with two experiential campaigns.
Newfoundland & Labrador make time fly
The province’s tourism co takes advantage of the area’s quirky time zone with a Facebook sweepstakes created in partnership with WestJet.
Virgin Mobile Canada partners with MuchMusic
The music and mobile brands launch a new retail store with a supporting print, OOH and in-store campaign.
Hockey scores record ratings, again: BBM Canada, June 6 to 12, 2011
The Stanley Cup brought in another week of record viewership for CBC, with 5.615 million Canadians glued to their seats.
Burger King stacks up on TV
The male-targeted summer campaign aims to prove the burger chain offers more than just Whoppers.
Digital catch-up and what brands can learn from Bieber: NXNEi
MiC talks to agency heads at NXNEi on filling gaps in digital and why demographics no longer exist.
Sirius shows its face for music
The radio broadcaster launches a game-based campaign aimed at ramping up its social media presence.
Courvoisier curates collections
The Fortune Brand cognac reaches out to the arts community with a program that showcases artists’ work in an OOH campaign.
Video: CBC celebrates with Schneider
The network gears up for its 75th anniversary with a Maple Leaf Foods partnership.
AOL spins out its NXNE app
The media co and its music site, Spinner.ca, step onto the social contesting platform with a Shweet.com-created festival app.
Stanley Cup playoffs win: BBM Canada, May 30 – June 5, 2011
The hockey finals brought in record high ratings of 5.6 million viewers.
CMA 2011
