Jordan Twiss
Spotted! Magnum serves up pleasure
The Unilever-owned ice cream brand has opened its first-ever pop-up store in North America that allows visitors to create a custom Magnum ice cream bar.
Wendy’s introduces a magical burger
The QSR has launched its new pretzel bacon cheeseburger with a campaign that features Facebook content with Canadian magicians performing tricks.
Tourism Calgary puts up an open sign
The tourism board is drawing consumers back to the city after the flooding with a new multi-platform campaign that relies heavily on radio and digital buys.
Sodastream challenges big soda companies
The brand, which offers a line of home soda machines, is using a window display in downtown Toronto to position itself as an eco-friendly alternative to bottled pop.
Stanley Cup Playoffs end with top ratings: BBM
CBC’s hockey coverage netted 3.4 million viewers, while CTV Evening News was the top weekly show for June 24 to 30.
Spotted! Stop the Drop leaves beachgoers a message
The non-profit organization, aimed at protecting Lake Huron, is raising awareness for dropping water levels in the lake with billboards and messages in bottles.
Postmedia revenue sees third-quarter drop
The media co credited its losses to declines in print ad revenues, which occurred across all categories.
TSN announces CFL sponsor lineup
Purolator will add an online activation to its Tackle Hunger program, while Wendy’s will remain the sponsor of CFL Friday Night Football.
Crystal Light celebrates the weird
The beverage mix brand is leveraging Vine to create personalized commercials for consumers.
BC Egg Marketing Board hatches a new campaign
The board is using a microsite and mini-documentaries to educate BC consumers about where their eggs come from.
Canadian Tire inks long-term deal with Ottawa Senators
Company VP Duncan Fulton on the deal that includes the Sens arena being renamed the Canadian Tire Centre.
YTV reveals fall TV schedule
The Corus-owned kids channel will premiere new series like OH NO! It’s an Alien Invasion and See Dad Run (pictured).
Stanley Cup finals score with viewers: BBM
CBC’s hockey coverage netted 2.7 million viewers, while The Voice was the top daily show for the week of June 17 to 23.
Spotted! Pepsi opens pop-up lounge
The space invites visitors to take the classic Pepsi Challenge, and will feature appearances and live performances by musical guests like Lights and Karl Wolf.
Rogers Media unveils Sportsnet 360
The new channel, formerly The Score, will launch on Canada Day with an MLB match-up and the new show Blue Jays Xpress.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
