Matthew Chung
62% of Canadian display impressions are viewable: study
New research from Eyereturn Marketing’s Ian Hewetson identifies a correlation between site quality and viewability.
Forty percent of internet time remains ‘buried’: CMust
The latest Canadian Media Usage Study “unearths” untracked time spent online and examines the proliferation of connected devices.
Rogers mags take stand on sexual assault
Seven of the media co’s outlets have launched Project 97 – a year-long initiative to advance the discussion around sexual assault.
Viewability debate: does size matter?
New research from Google’s Active View provides insight on how ads are being seen.
World Juniors hit the streets for TSN
The sports network’s new campaign aims to spark excitement around Canada hosting the holiday-period tournament.
Why One Advertising started its trading desk
Brad Clarkson, One Advertising’s integrated director, media, on the agency’s latest programmatic play.
Tracking the TTC’s Wi-Fi network
A whistle stop look at the results so far and new opportunities for the ad-supported system.
Microsoft, BMW pilot a cross-device campaign
The automaker leveraged users’ Microsoft Account IDs to serve relevant creative across the publisher’s properties.
Mark’s and TSN kick off content partnership at Grey Cup
The menswear retailer will air an in-stadium video produced by the sports network.
Star Media Group shuts down Metro’s digital-only pubs
The company is also eliminating nine jobs at the free daily and moving its editorial staff to Torstar’s main offices.
Ricardo Media opens a foodie store
Yet another publisher is getting into the retail space to extend its brand.
Paying for airtime with gift certificates
Bell Media’s relaunched daily deals site offers a different way for brands to buy ads.
TSN reveals sponsor lineup for Grey Cup
Six major advertisers are on board for the TV broadcast, while Formula Four sponsors the network’s first national radio broadcast of the game.
Spacing Store opens its doors
The magazine has set up a bricks and mortar location to expand its retail presence.
Postmedia eyes automotive category for growth
Chief commercial officer Andrew MacLeod on the company’s investment in what he calls a “very critical category.”
