Michael Kolberg
BrightRoll announces strategic partnership with Nielsen
The video advertising platform’s deal with the measurement company opens the door for new innovations in programmatic buying.
Spotted! St-Hubert products launch in Ontario
The Quebec-based restaurant introduces Ontarians to its branded grocery store products with a holiday gift.
CTV unveils mid-season lineup
MasterChef Canada makes its series debut along with new and returning dramas.
GameTV announces winter and spring schedule
The Fashion Fund with Ana Wintour anchors a revamped lineup targeting women aged 25 to 54.
LCBO shifts focus to responsible hosting
The anti-drinking and driving Deflate the Elephant campaign has evolved with longer TV spots, a new partnership with Kia and an expanded web platform.
Ad revenues to grow 6.5% in 2014: Magna Global forecast
As the economy accelerates, global media company revenues are expected to hit $521.6 billion, driven by growth of digital and major sporting events such as the Olympics.
Canadian Business and Profit to merge
Rogers is consolidating the business magazines as well as offering marketing expertise to corporations with the launch of a communications service, CB Insights.
Sens install 700 HD monitors at Canadian Tire Centre
The Cisco-powered system, which includes a 700 square-foot HD LED screen, offers sponsors flexible ad opportunities.
Spotted! Grey Goose flies off the board
The vodka brand tries OOH for the first time, setting silhouetted geese free across downtown Toronto for a campaign targeting millenials.
City announces mid-season schedule
The Rogers Media channel continues to cater to a primarily urban audience, with new additions like the supernatural Resurrection to its schedule.
Procter & Gamble leads 2013 ad spending: Nielsen
From January to October, the packaged goods company spent over $164.2 million in Canada, a 2.5% share, with Rogers and GM in second and third place respectively.
Rogers expands deal with Edmonton Oilers
The telecom company has bought naming rights to the new Rogers Place arena, which is set to open in 2016.
Spotted! The Great Martian War invades Toronto
An alien-inspired projection wall promoted the History channel’s original Canadian film and a companion app around Toronto last night.
Sun Media slashes 200 jobs
The Quebecor-owned media company announced about a quarter of the latest layoffs will come from editorial.
Jean Coutu installs an e-store window
The virtual store lets transit users shop with their smartphones and promotes the pharmacy’s online boutique.
