Sonya Fatah
DQ dips into business with Cineplex
The Toronto-based co’s digital media arm has nabbed the contract for in-store signage in Dairy Queen locations across the U.S. and Canada.
Cieslok builds its digital inventory in Montreal
The OOH company has added to its dominance of digital boards in the city’s fast-growing South Shore area.
Videology launches next stage in viewability measurement
The U.S.-based advertising software provider is enabling its platform users to sell inventory using viewability as a currency.
Can a machine better match ads to consumers?
A Waterloo-based ad-tech company says its machine-learning based product will allow publishers to focus on their core business.
Metro inks deal with Montreal’s transit authority
TC Media has entered into a five-year contract with the Societe de transport de Montreal to exclusively distribute the newspaper to commuters riding its trains.
Are you courting the second screen?
A Google Canada biometric study of audience engagement across multiple devices shows viewers are more engaged on smaller, personal devices.
Postmedia, Mogo Financial ink rev-share deal
The publishing co has tied up with a Vancouver-based financial company for a three-year media agreement across its brands and platforms.
Diving deep into boomers’ media consumption habits
An MTM study shows that boomers are fast adopters of new media, while still retaining certain traditional habits.
Rory Capern takes over at Twitter Canada
The former head of partnerships at Google will take the reins next month.
Scoping out the promise of the health and wellness sector
A new AOL report shares insights into the area’s potential, charting out strategies for more effective engagement with Canadians committed to a better quality of life.
Clear Channel paints Edmonton pink
The OOH company has added a little colour to the city’s streets, aiming to make its presence known to commuters and advertisers with its new transit contract.
BrightRoll Exchange opens up to native advertising
Yahoo’s advertising exchange, which is connected to 100 DSPs, has responded to what it says is tremendous demand from advertisers and publishers.
Google’s bad-ad fighter squad shares its findings
The company’s “Better Ads Report 2015” shows what ads and practices the search engine targets in tracking rogue ads.
Rogers, Bell Media court sports lovers with 4K plays
Big broadcast is revving up the premium-pixels engine in the hopes that sports fans will pony up for a better picture.
PopSugar signs exclusive deal with Crucial Interactive
The U.S.-based media and e-commerce co reaches millennial women through a positive and action-oriented content approach.
