Sonya Fatah
Blue Ant rebrands Bite TV
The newly-branded Makeful, which launches this Monday on TV, seeks to reach a niche audience of women passionate about craft.
Spotted! A retro ice-cream truck with a twist
Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.
MusiquePlus airs its new agenda
The channel is revamping its offerings to adapt to the television needs of its millennial viewership.
Brands gear up to gift at TIFF
Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.
Garvie on viewability: ‘We wanted to get ahead of this conversation’
Stuart Garvie on Bell Media’s move towards 100% viewability and the challenges of automated media buying for large-scale premium content.
What’s driving change at St. Joseph Media?
Douglas Knight on how the media co is taking the lead on content marketing in its latest incarnation.
St. Joseph realigns internal operations, shuffles execs
The Toronto-based media co has consolidated its print, digital, social and account management under one umbrella.
Home Hardware gives little leaguers a big surprise
Blue Jays’ Kevin Pillar, Ryan Goins and Roberto Alomar surprise Waterloo’s little league teams as part of a campaign to promote a Home Hardware contest.
HuffPo spies on The Man from U.N.C.L.E.
OMD works on a customized digital campaign with AOL’s Partner Studies to promote the Warner Bros. film, opening in theatres this Friday.
Dive deep into your Twitter case file now
The social media network has expanded its API tool’s search capacity to include its entire archive.
Spotted! Reese spreads out across Toronto
Hershey Canada gets its new product directly into consumers’ hands with a food-truck-focused experiential campaign.
Cord-cutting accelerates in first half of 2015: report
Ottawa-based research consultancy Boon Dog reports that TV subscribers continue to deactivate, with numbers growing substantially this year.
Kit it out with print pop-up
The Toronto-based fashion magazine The Kit is launching its first-ever pop-up special with a range of branding ops.
Maxus Canada hires a new CFO
Patrick Renard is charged with financial operations and strategic directions for the media agency.
Cargojet’s Ajay Virmani joins ACCT board
The Academy of Canadian Film and Television has added a prominent member of the business community to its board.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
