Val Maloney
City brings in record audience for Grammys
The Rogers Media broadcast brought in an average audience of 2.54 million viewers, making it the most-watched program ever for the channel.
Ipsos expands media reach in Canada
Joanne Van der Burgt has been hired to lead the company’s media measurement practice north of the border, with the aim to be ready to introduce its Ipsos MediaCT analytics to Canada this spring.
On the MiC: Facebook’s Steve Irvine talks mobile
The social media company’s Canadian group director of global marketing solutions on how its platform can become the new primetime for advertisers, ahead of his FFWD Ad Week panel.
IPG Mediabrands promotes two in c-suite
Henry Tajer (pictured) is now global COO and Russell Marsh has been named the network’s first chief data officer.
Ford Lincoln buys the top: Media Monitors
The car co. bought the most airtime in Toronto for the week of Jan. 13 to 19, while Bell Canada holds onto the top spot in Montreal.
John Intini named EIC at Sportsnet Magazine
The magazine’s former editor takes over the post, which was vacated by Steve Maich last November.
Scotiabank signs on as official bank of Edmonton Oilers
The deal will focus on activating around grassroots hockey programs like the Scotiabank Girls HockeyFest.
Active International Canada hires SVP of media
The trade corporate consulting company has hired Susanne Morello to take on the role.
The latest on the proposed PMB/NADbank merger
Presidents of both boards share details of the first meeting, as industry execs say what changes need to be made for a better future for newspaper measurement in Canada.
The Big Bang Theory takes top spot: BBM Canada
CTV’s Thursday night comedy brought in the most viewers for the week of Jan. 6 to 12, 2014.
Spotted! Disney brings Frozen to life
The media company has created a suite and activity cave at Quebec City’s Hotel de Glace to promote the upcoming DVD and Blu-ray release of its most recent animated feature.
The Score rolls out new personalized Feed
Benjie Levy, president and COO at the company, on its new app update, which will allow The Score to start including additional native advertising options.
Starcom MediaVest Group launches Content@Scale
Jeff Thibodeau, SVP of digital media in Canada talks about the new real-time content platform that will connect publishers with clients.
Vancouver Magazine launches redesigned look
The TC Media city magazine has unveiled its first new look in seven years.
Yahoo’s latest updates
Canadian country manager Claude Galipeau tells MiC about the company’s redesigned homepage and upcoming ad changes.
- Cannes Lions 2025: Kraft Heinz brings home rare Media Gold for Canada
- Cannes Lions 2025: Canadian agencies take home four Lions in Media
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Media Experts taps Nish Shah as CSO
