Val Maloney
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto for the week of April 15 to 21.
Robert Jenkyn talks tectonic digital changes
The former Media Experts SVP on his first months at Microsoft Advertising, fragmentation, customization and why creative will be the differentiator.
The future of RTB in Canada
AppNexus president Michael Rubenstein talks to MiC about how the space will grow in 2013 and on programmatic reserve buying.
Analysts on the business of media at CMDC
Drew McReynolds from RBC and Paul Steep from Scotiabank on making better digital advertising and how social media can be monetized.
Mark Burnett talks ratings, upfronts at CMDC
The creator of shows like Survivor and The Voice called the current TV ratings system one of the craziest things in the world of commerce at yesterday’s CMDC conference.
Young Lions and Young Marketers winners announced
The winners of the Globe and Mail-sponsored Canadian awards were announced this afternoon at the CMDC conference.
Junos outdo 2012 performance
Sunday’s airing of the Canadian music awards, which was broadcast on CTV, bested last year’s audience results by 24%.
HTC launches its new One
The phone company is getting in front of its target demo with a cinema, digital and event-based campaign.
Evian brings back the babies
The Danone brand is launching yet another baby-centric campaign, this time featuring the dancing infant versions of its adult target.
Young Lions winners to be announced at CMDC
Conference chair and OMD CEO Cathy Collier tells MiC what to expect at next Tuesday’s event.
Spotted! Alexander Keith’s hits the road
MiC talks to Labatt VP marketing Jorn Socquet about the mobile brewery and the brand’s views on promoting beer in 2013.
Petro-Canada buys big: Media Monitors
The gas company bought the most airtime in Toronto for the week of April 8 to 14.
La Presse launches free app
The newspaper’s free digital edition, La Presse+ is being promoted with a multi-platform launch campaign.
TC Media signs new ad measurement deal
The media co is getting ad effectiveness data through GfK MRI’s StarchMetrix for Canadian Living, Elle Canada and Style at Home.
AToMiC Awards finalists revealed
Leo Burnett and Ikea Canada take the most nods, with John St., Taxi, Tribal DDB and Zulu Alpha Kilo also earning multiple finalist mentions for the awards, which will be handed out May 23.
