Val Maloney
Young Lions and Young Marketers shortlists released
The final three teams in each category will be announced at next week’s CMDC conference.
Donald Barnes dies
The former Ogilvy managing director passed away late last week.
Starcom MediaVest Group forms partnership with BCP
Carol Ann Kairns will expand her role with BCP to also include the title of executive VP of Starcom MediaVest Quebec as a result of the new deal.
Showcase promotes with partners and aliens
The Shaw Media channel has launched a multi-platform campaign for its big spring shows, which includes a partnership with EB Games for Defiance.
Canadian ad spend to rise in 2013
The country’s ad spend will grow, but at a slower rate than the global pace, according to the latest report from Warc.
Juice Mobile signs with Metro
The company has signed a deal to represent the Torstar paper’s mobile inventory to advertisers.
Petro-Canada buys big: Media Monitors
The company stayed on top of the radio buying charts in Toronto for the week of April 1 to 7.
Loulou launches online shopping portal
The magazine’s publisher tells MiC how the new launch is bridging consumers and brands online, kicking off with launch sponsor Aldo.
Subaru gets rally ready for Forester
The car co is getting back to its rally roots with a new campaign targeting families.
Mini highlights its ‘design with bite’
The car co is introducing the Paceman to the market with an all-video campaign.
TSN and Global partner to sell The Masters
Bell Media and Shaw Media have signed a three-year agreement to sell spots around the multi-day golf tournament.
MediaCom launches new unit
Called MediaCom Banner, the new unit will focus on technology marketing at the agency.
Olive Media announces new hires
The online advertising company has added six new people, including a VP, Ray Philipose, to its staff.
The goods on CBC’s branded content program
Jennifer Dettman and Gaye McDonald tell MiC about the details of the initiative.
Cottage Life reveals TV launch timing
Programming on the new Blue Ant Media channel will range from DIY and decor to life in the great outdoors.
