Val Maloney
Danone relaunches Silhouette
The yogurt brand is targeting women with a new look and positive tone, as well as launching a new Greek line.
On the MiC: Rory Sutherland talks change in the ad world
The OgilvyOne VP tells MiC about his Ad Week talk saying the marketing industry should look to psychology for the next big thing.
Canadian Tire buys big: Media Monitors
The retailer bought the most airtime in Toronto, with Brault & Martineau taking the title in Montreal for the week of Jan. 14 to 20.
TC Media names digital marketing VP
Mathieu Peloquin has been promoted to the role, adding to his duties as VP of marketing.
Olive Media launches hybrid tablet product
OMD Canada and the New York Times have signed on to use the new unit, which makes advertising responsive for tablet viewing.
Evolve Media expands game and tech reach
The digital media company has signed a deal to represent ads for Vox Media, which includes gaming website Polygon and tech hub The Verge.
Newad OnLine expands team
The company has announced the addition of Daniel Morin in the new role of product manager.
Les Affaires Group names new assistant publisher and EIC
Geraldine Martin has been promoted to the roles at the newspaper, website and magazine.
Shaw rolls out new spots
The cable carrier promotes Shaw On Demand with a campaign featuring its rebranded look.
Short-form video offers biggest impact: study
AOL’s manager of video and mobile gives MiC the long and short of its latest video research.
Orville Redenbacher brings its own bowl
The ConAgra Foods brand has launched a campaign around its new Pop Up Bowl, targeting moms with TV and digital spots.
Big Brother Canada names host
Canadian TV personality Arisa Cox joins as the front person of the first Canadian version of the show.
Havas Media merges MPG and Media Contacts
Kevin Johnson, SVP at Havas Media in Canada tells MiC what the news means for the agencies here.
CBC buys the most airtime: Media Monitors
The pubcaster bought the most radio in Toronto for the week of Jan. 7 to 13, 2013.
Tomer Strolight joins Square Victoria Digital Properties
The former Torstar Digital president is responsible for expanding the company’s portfolio across Canada.
