Val Maloney

Contact Val by sending an email to vmaloney@brunico.com

Articles by Val Maloney

Recipe to Riches gears up for season two

Food Network Canada and Loblaw are promoting this week’s launch of the second season with a multi-platform campaign.

Laura gets competitive online

The woman’s clothing co is promoting the relaunch of its site with a digital and print campaign.

Jeffrey Orridge named GM of Olympics for CBC

Kirstine Stewart on the addition to Orridge’s title, and how the CBC is preparing for the 2014 Games.

Score Media shareholders approve Rogers takeover

The shareholders voted today on the deal, which will see the sports media co acquired by Rogers once it goes through the Ontario Superior Court of Justice.

Carat signs on with Movember

The Aegis agency is working with the cause, which is now supporting prostate cancer awareness and male mental health.

The Globe and Mail rolls out paywall plans

Called Globe Unlimited, the digital subscription service hits next week across the company’s digital properties.

Pizza Hut goes to the dogs

The Yum! Brands chain is bringing Hot Dog Stuffed Crust Pizza to Canada with a TV-centric campaign.

GameTV relaunches, adds to top brass

The Insight Sports-owned channel is adding more games, movies and reality programming beginning this month.

Fall TV: First cancellation

Made in Jersey is dropping off the Global Television schedule as of this Friday.

Showcase gets rose-y for Beauty and the Beast

The Shaw Media channel is promoting with a multi-platform campaign that includes rose petal-filled transit shelters.

ZenithOptimedia adds to analytics team

The agency has hired Xavier Lautour in the new role of head of analytics.

Exec-level changes at CBC and Rogers Media

Jack Tomik is leaving the CBC’s Revenue Group for Rogers Media with Alan Dark taking over his position at the pubcaster.

Fountain Tire puts TV on the radio

The western tire company has brought its TV spokesperson to the airwaves to promote its fall sale.

The OOH Showdown crowns top campaigns

Mindshare and MediaCom came out with two wins each at the Ad Club event late last week.

Future Shop celebrates 30 years

The company is launching an online game and weekend-long sale to celebrate its milestone anniversary.