Val Maloney
The Fall TV social media hits
Data from Networked Insights lays out the five shows with the most positive social chatter.
Rogers presents at Bell/Astral CRTC hearing
The company’s executives said they oppose the deal, unless the regulator orders Bell to divest itself of Astral’s English-language TV holdings.
Sportsnet expands NFL coverage
The Rogers Media brand is adding Thursday night matches and expanding ad opps around the Buffalo Bills game in Toronto this December.
Couch critics: Anger Management, The New Normal and Guys with Kids
Industry members review the new fall comedies, and place their bets on which shows will survive.
Sunni Boot presents at CRTC Bell/Astral hearings
The ZenithOptimedia CEO said the deal should go through, and Quebecor’s CEO argued against the takeover on day two of the CRTC hearings.
Global TV goes heavy on drama for fall TV promos
The Shaw Media channel is focusing on new dramas Elementary and Vegas for its launch campaign, which is in market now.
Freedom 55 gets with the times
The London Life-owned financial co is targeting a younger audience with a new unbranded campaign that presents freedom in a different light.
Newad names new director
Anand Puran joins the company as director of experiential marketing in Central Canada.
Former Postmedia execs launch start-up
Called Reshift Media, the company will work with agencies on their SEO, mobile and social media operations.
Spotted! Holt Renfrew hits the road
The retailer is celebrating its 175th anniversary with a pop-up shop, which is hitting cities across Canada.
Rickard’s adds a layer
The Molson Coors brand has launched its first seasonal beer, Rickard’s Cardigan, with an OOH and digital campaign.
CBC to broadcast Pan Am Games
The deal includes TV, radio, online and mobile rights for the 2015 amateur sports event to be held in Toronto.
Mediabrands announces changes to Canadian team
Peter Mears is now CEO of Mediabrands in Canada, Shelley Smit is named president of UM and Leeanne Comish joins M2 Universal as president.
Cossette announces new VP of media buying
Diane Devries has been promoted to the role, following nearly 20 years with the agency.
Yorkdale gets a super (model) facelift
The Toronto mall will feature Coco Rocha as the personality behind the upcoming expansion campaign, launching this November.
