Val Maloney
Magazines dip in first half of 2012
The ABC report has Reader’s Digest as the magazine with the largest overall circulation, with Maclean’s tops in total digital replicas.
HuffPost Canada adds more music
The AOL Canada-owned site has launched Huffington Post Canada Music, with Hewlett Packard as the kick-off sponsor.
Spotted! Royal Roads lends a pen
The University launched its rebrand with an interactive wall in Vancouver, which exposed its new tagline as passersby took the pens.
TC Media partners with Glacier Media
The deal bolsters TC Media’s presence in Western Canada.
Food Network serves up SugarStars and Meat Men for fall
The Shaw Media channel will be promoting new series SugarStars with a multi-platform campaign.
Why the CBC went it alone for Olympics
Kirstine Stewart tells MiC why it made sense for the pubcaster to bid on the 2014 and 2016 Games.
CBC wins broadcast rights for 2014 and 2016 Olympic Games
The pubcaster wins the Olympics following two failed joint bids with Bell Media earlier this year.
Chatelaine adds a platform
The magazine is joining fellow Rogers Media brand CityLine for regular customized TV segments on the show.
Union Wines gets Pinterest-ing with Weddingbells
The image-based contest is a first on the social network for a St. Joseph Media brand.
CHCH promotes news programming with ad contest
The Channel Zero station will be giving away six $5,000 TV ad packages during August and September.
Future Shop goes back to school
The company has launched a food truck-themed Facebook app, and rejigged its TV buy to reach fragmented summer viewers.
Pfaff Porsche gets personal
Lowe Roche CEO Monica Ruffo tells MiC about the results from its ultra-personal direct mail campaign.
Draftfcb adds to planning team
The agency has hired Laurie Dillon-Schalk as planning director, digital.
App-etite: The Toronto Festival of Beer gets some Electric Courage
The annual event hopes to better connect with its target demo by integrating an app into its four days of festivities this weekend.
GroupM Next makes a Pinterest-ing partnership
The group’s CEO Chris Copeland talks about the importance of the company’s partnership with Pinterest analytics start-up Curalate.
