Val Maloney
The Grey Cup hits the rails for its 100th celebration
Rona is the lead sponsor for the cross-country tour, which is one of many ways the CFL is promoting the centennial this fall.
Coca-Cola launches pre-Olympic tour
The company is launching a cross-country “Move to the Beat” bus tour today in Vancouver to promote its involvement in the 2012 Olympic Games.
Dentsu acquires Aegis Group
The Japanese advertising giant purchased London-based Aegis in a deal announced last week.
Joanne Acri joins TC Media as digital marketing director
She comes to the company from Yahoo! Canada, and starts on July 16.
Francois M. de Gaspe Beaubien takes over at Zoom Media Canada
The chairman tells MiC about the decision behind taking over the company’s Canadian operations and the departure of Cathy Fernandes.
New president for Say Media
Former Time publisher Kimberly Kelleher will take over from Troy Young.
Live Nation partners with TD Group Canada
The bank is the first to enter a partnership with Live Nation Canada that will include exclusive sponsorship opportunities in Toronto and Vancouver.
Spotted! Jack Astor’s campaigns for Bill Gates
The restaurant chain is welcoming the Microsoft Worldwide Partner Conference with a street-level stunt in Toronto.
#Changethemodel: Chris Williams on TV ad measurement
The IAB president shares his take what needs to change in the digital television industry in Canada.
Canada’s Olympic Consortium unveils sponsored broadcast segments
The London 2012 Games will include sponsored broadcast spots from brands including Chevrolet, McDonald’s and RBC.
Fiona Conway named exec director of programming, news and centres at the CBC
She will oversee programs including Marketplace, The National and World Report in the role.
Spotted! Warner Brothers changes street signs
The movie company is promoting the Canadian premiere of The Dark Knight Rises by switching up street names in Toronto.
Pattison Onestop launches online Ad Shop
The OOH company has made its portfolio of indoor digital faces available for online purchase through a new site.
Air Transat plays games with the Globe and Mail
The company is testing out HTML5 technology with an iPad banner ad game.
Spotted! Nissan Canada lights up the sky
The car co used a 3D holographic water show to help launch its 2013 Altima on Canada Day.
