Val Maloney
Maxus Canada adds a director of trading
Deborah Coyne joins the agency from Excelerator Media.
Fallsview brings the fun
The Niagara casino is moving beyond the games for its latest campaign.
GroupM launches innovation unit
GroupM Next will be led by Chris Copeland and focus on diving deeper into areas like research and technology for clients.
Triscuit lets Canadians play director
From decisions on the recipe shown to the clothes the actors wear, the Kraft Canada cracker put consumers in the director’s seat for its latest TV commercial.
Maxus adds a global talent director
Madhvi Pahwa has been appointed to the new role, and will be based out of India.
The Verdict: Coca-Cola Zero attempts the impossible
The brand talks to MiC about its campaign that brought the Toronto Maple Leaf experience to everyday hockey players.
Mazda’s new campaign has retro roots
The car co references ’70s TV classic The Six Million Dollar Man to launch its 2013 Mazda CX-5.
Beauty Supply Outlet taps Tag
The media co will handle strategy, planning and purchasing for the Regis Corporation brand.
Print readership stays the course: PMB
Reader’s Digest remains the most-read English title, with Qu-est-ce qui mijote as the most popular French magazine.
WWF wants you on the team
The environmental organization is taking a light-hearted approach to reminding consumers of Earth Hour.
OMAC asks industry what inspires them
The organization has opened voting for the best international award-winning out-of-home ads.
CTV Two adds some laughs to Wednesday night
Betty White’s Off Their Rockers and new comedy Best Friends Forever launch on the channel in April.
The schedule that Little Mosque built
Kirstine Stewart talks to MiC about the show, which is ending its six-season run, that proved to the CBC it could make something Canadians would watch.
Olympic Consortium launches two new series
Olympic Alerts and Road to London will be sponsored by Bell, McDonald’s Canada and Procter & Gamble.
Starcom MediaVest Group launches RTB marketplace
The media co has partnered with Olive Media and TC Media for the new platform.
