Val Maloney
Country Style turns up a new campaign
The QSR is showcasing its $1 million prize in the new campaign for its yearly promotion.
New director at Astral Mix
Nicola Petrie has been named to the role, managing a team across the company’s multiple platforms.
Target to launch Toronto pop-up
The US chain will launch the one-day event on Thursday with items from its limited edition Jason Wu collection.
CTV Two acquires Fashion Star
The reality show for wannabe fashion designers launches this March.
Cadbury Dairy Milk shares the chocolate love
The Kraft brand enlists its recently created Joy Department to talk up its new flavours in two TV spots targeting women.
McCain goes to the movies
The brand has partnered with Warner Bros. for a giveaway aimed at increasing market share during the winter months.
Sprouter launches BetaKit
The Postmedia-owned company aims to dig deeper with its online publication, which has ad opps available.
Maxus Canada adds to Toronto office
Ann Stewart tells MiC about the new hires and her first months at the media co.
Canadian papers take home international design prize
The National Post and The Grid are among the World’s Best Designed Newspapers named by The Society for News Design.
Aux TV to launch tablet magazine
The music mag, titled Aux Magazine will be available in the iTunes store later this spring.
Pauly D and Punk’d march onto Thursday night
Ad and sponsorship opps around the revamped prank show and Jersey Shore spinoff are available.
CBC sings a new tune
Aimed at broadening beyond its radio audience, the pubcaster has launched the ad-supported digital music player, CBC Music.
BMW launches the next three
The car co positions its new 3 Series launches as “Impossibly Better” with a cross-platform campaign.
Grammy ratings hit a high note
The largest audience in a decade tuned into Sunday’s music awards broadcast.
Nissan Canada seeks innovation
The car co is rolling out webisodes from consumers vying to create its next ad campaign.
