Agencies
Media check-in: Caroline Breton, one year of being Involved
Involved Media’s first year has been underscored by a growing client roster, the hiring of seasoned media specialists and bringing the human touch to media planning and buying.
Canadian Tire and Petro-Canada partner to reach more drivers
Both companies are merging their loyalty programs to give customers more places to earn rewards.
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
Spotted! CRA tests Canadians’ skill at spotting scams
The activation aims to educate Canadians on the latest tactics used by swindlers.
PepsiCo and Labatt Breweries launch new product with a 360 campaign
The media plan includes social media spots, OOH ads and influencer collaborations.
Knorr puts Twitch at the centre of its new marketing strategy
The Unilever brand has partnered with gaming brands and gamers to host a stream on Twitch as part of its new campaign.
Spotted! M&M’s to place sculpture at Yonge-Dundas Square
The Mars Wrigley brand is also rolling out a media plan with social media ads, content created by local influencers, TV promotion and billboards to reach more Canadians.
Re/Max is partnering with Pet Valu to reach pet parents looking to move
The real estate brokerage brand is launching a campaign supported by TV spots, social media content, a contest and giveaways.
Clutch moves away from performance marketing with new Raptor spot
The company is launching a 360-degree campaign to help Canadians feel good about selling the startup their used cars.
The&Partnership combines with mSix&Partners to form T&Pm
The new fully integrated agency will operate with “AI at its heart.”
Media Experts selected as Honda Canada media AOR
The agency will handle all media channels for the Honda and Acura brands, and dealer activity.
Hellmann’s taps into basketball to reach a multicultural audience
The Unilever brand is partnering with the Toronto Raptors on a campaign, which includes influencer work, social media ads and activations at the Scotiabank Arena.
Updated: OMD named best performing global media network, again
This is the seventh consecutive edition of RECMA’s bi-annual Network Diagnostic report that the media agency has topped.
CCMA lands Paquin Entertainment Group as its new sponsorship AOR
The entertainment agency will be responsible for securing new sponsorships, ahead of this year’s CCMA Awards and Country Music Week.
Hyundai enters the women’s hockey game as PWHL sponsor
The automaker plans to run commercials promoting the league’s inclusiveness and diversity.
