Top takeaways from the Mobile World Congress: blog
Neil Sweeney from Juice Mobile and Naveed Ahmad at Addictive Mobility gives MiC CEO-level insight from the show floor in Barcelona.
Sochi will go down as the ‘clean’ Games: blog
Karine Courtemanche, president, Touche!, on missed marketing opportunities in Sochi and how Canada stood out as a brand.
It’s time to press play on commercializing VOD: blog
Media Experts’ Ian MacLean on the need to change the model around VOD spots, from commercials to sponsorships and dynamic ad insertion.
The race for the content marketing Olympics: blog
Performance Content Group’s new SVP of client development Paul Cowan on the Canadian brands winning the Sochi content games.
How Chromecast will change everything in Canada: blog
Sheetal Jaitly, director of business development and media for Pivotal Labs, on the impact Google’s OTT device will have on the Canadian market as the app opens up its software development kit.
#CES2014: Context is everything
Robin Hassan, SVP, digital strategy at Mediacom Canada, on the new media channel that self-driving cars could potentially bring and other trends from CES.
#CES2014: The digital marketing upgrade
Matthew Ramella, VP of digital at UM Canada takes MiC to Las Vegas to show how this year’s tech offerings are helping to enable people’s experiences.
MiC’s Nice List: Best of 2013
From an anti-gun PSA to zombie fingers, the editorial team at MiC and strategy showcase their favourite campaigns from the last 12 months.
Ad Week blog: Programmatic TV buys
M2 Universal’s Will Pate shares takeaways from Magna Global’s session on what it is calling the future of TV buying.
Ad Week blog: Turning work into a game
PHD’s Mark Holden presented the agency’s theories on gamification and how it has turned the way it works into one massively multi-player game.
Ad Week Blog: Then, now and an exponentially different tomorrow
Tech expert Shelly Palmer tells the industry crowd we are only at the “baby beginnings” of the tech changes to come.
Ad Week blog: Erupt or be disrupted
M2 Universal’s new VP of digital, Will Pate on his takeaways from a CEO-filled session at day one of Advertising Week.
Blog: The need for simplicity
Vision7 Media’s new president David Jowett on the one clear role agencies need to provide for clients.
Blog: Chromecast, the next great living room gadget?
MediaCom’s Robin Hassan and Michael Neale on why the new launch could be the device that changes the TV industry.
Comic-Con Blog: TV comes alive on the streets of San Diego
Networks took over the streets surrounding the big event with spectacular immersive marketing experiences.
