Digital
Veterans Affairs Canada says thanks
The government’s Remembrance Day campaign includes a new Facebook app that encourages Canadians to show their thanks, as well as TV integrations on CBC and Bell Media channels.
Torstar posts Q3 losses
The media company attributed its media segment losses to declines in newspaper ad revenue, while digital losses were due to lower revenues at Wagjag and Workopolis.
Rogers’ new head of publishing is ready for a challenge
Steve Maich, who is taking over the post from Ken Whyte, talks about finding growth opportunities in magazines.
Mexico Tourism Board shows off its cities
The latest campaign marks one of the board’s largest ad spends in recent years, with a heavier than usual TV buy across conventional and specialty channels.
comScore to launch Media Metrix Multi-Platform
The analytics company’s Canadian VP Bryan Segal talks about the new tool, which combines its Media Metrix, Video Metrix and Mobile Metrix offerings into a single platform.
Rogers cuts 94 jobs at media division
The latest cost-cutting has impacted the media group’s print, radio and TV divisions.
Cue Digital Media eyes RTB
The entertainment company has appointed Napoleon Torres to lead the team that will develop the in-house premium RTB ad exchange and technology platform.
Mattel expands its virtual toy wall
The toy maker has teamed up with Walmart to introduce its first-ever OOH ads on GO trains that allow consumers to purchase holiday toys on the spot.
The changing world of digital OOH: On the MiC
Ahead of her appearance at OMAC’s upcoming Ignite event, Stacey Knight, director of digital at JCDecaux UK tells MiC about trends on the platform, and how it has moved beyond the future imagined in Minority Report.
Rogers Media adds to sales leadership team out west
The media company has hired Brad Kubota as its VP of Western Canada media sales and client solutions.
Target kicks off a holiday push
The retailer has debuted its first holiday campaign in Canada with a media buy from Carat, to emphasize it’s a one-stop shopping destination.
Future of print: La Presse goes all in on tablet
EVP of digital publishing Pierre-Elliott Levasseur on the publication’s plans to terminate its print product in favour of La Presse+.
HollisWealth channels heritage for rebrand
The Scotiabank-owned financial advisory network has launched its largest campaign ever, which includes print buys and leveraging Scotia’s NHL sponsorship ties.
Febreze launches sleep programs with Shaw Media
The P&G brand is promoting its new Sleep Serenity collection with digital and on-demand streams aimed at putting people to sleep.
Ender’s Game gets interactive on YouTube
EOne Films is promoting the launch of the movie with a takeover game that allows site visitors to play using their mobile devices.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
