Digital
Mitsubishi rolls out the new Mirage
The carmaker is breaking into the sub-compact category with a heavy multi-platform spend that skews toward the Quebec market.
Bell teams up with the NBA
Loring Phinney, the communications company’s VP of corporate marketing, says the deal will include bringing an NBA game to Montreal’s Bell Centre this season.
Style at Home gets fresh with Febreze
The partnership with the TC Media title includes the magazine’s first sponsored reverse cover and an online contest.
Ford partners with Beyond the Rack
The carmaker is targeting young women with its first-ever sponsored sales event campaign.
Shop.ca partners with Oboxmedia
The advertising company is adding a revenue stream to the retail site, with premium and programmatic ads available to clients.
Microsoft Canada partners with YouInc.com
The company is providing exclusive offers and content to the entrepreneur-targeting site.
Desjardins teams up with the Toronto Argonauts
The sponsorship is part of a larger strategy for the financial institution to build up its presence in the GTA, following a few years of focusing on smaller communities.
Garnier shows off its moves
The beauty brand has partnered with Ubisoft for the first time ever to promote its Fructis line through in-game branded content in Just Dance 2014.
Air France Canada gets set for takeoff
The airline’s latest campaign and contest leverages an experiential activation for the first time, offering entrants a trip to Paris if they check in at Toronto’s David Pecaut Square.
Mediabrands partners with TubeMogul on RTB
TubeMogul Canada’s managing director Grant Le Riche talks about the deal, which is part of the network of agencies’ strategy to aggressively grow its automated buying arm.
The Hockey News expands digital presence
The new blog-style breaking news section is part of the TC Media publication’s aggressive digital strategy and offers advertisers a presenting sponsorship opportunity.
Instagram to start offering ads
The Facebook-owned photo and video service has announced it will start rolling ads into the streams of users in the US in the next couple months.
NABS turns industry top dogs into interns for charity
The organization is promoting its third annual Vintage Intern Auction, which gives industry members the chance to work with big wigs, with a new multi-platform campaign.
Infiniti creates a between-screen conversation
The car co launched a one-day multi-screen execution with Microsoft that allowed consumers to connect their mobile phones to desktop ad units.
TSN unveils sponsor slate for NHL coverage
New partner Scotiabank is the presenting sponsor of Wednesday Night Hockey, while Kia, Tim Hortons, Moxie’s and General Motors are back for another season.
- FTC clears Omnicom’s acquisition of IPG with one big caveat
- Cannes Lions 2025: Young Lions medals go to Cossette Media and Rethink
- New research shows 76% of Canadians are fans of women’s sports
- Amazing Race Canada signs new sponsors Fuze Iced Tea, Specsavers
- Spotted! St. Louis releases giant chickens to promote all-you-can-eat wings deal
