Experiential
Spotted! Dior decks the Distillery’s halls
The luxury brand’s second annual activation in the Toronto destination sees it up the glitz factor with a 56-foot, carousal-bedecked tree.
Foodism fetes a milestone and expands its brand
The food and beverage magazine is pushing into experiential to offer more opportunities to advertisers and create a closer relationship with readers.
Spotted! Blackberry nostalgia pops up at the Eaton Centre
CBC has recut the Blackberry movie into a three-part TV series and is promoting it with a “historic” activation in Toronto.
The Verdict: Dialing into Universal Music Canada’s retro hotline
How Havas Media and Grassroots Marketing activated an old-school payphone to support UMC artist Noah Kahan’s mental health initiatives at his most recent appearance in Toronto.
Mike’s Hard and the Calgary Flames gather a gaggle of Mikes
A contest celebrated former Flame goalie Mike Vernon’s return to Calgary and his induction into the Hall of Fame.
Baking up favour with hockey fans
The commercial bakery is betting carb cravings and product-based promotion are a recipe for success with sports fans.
NHL rallies sponsors for fan fest ahead of Heritage Classic
Hockey season is underway and the league is building our a brand-heavy experiential festivities around the outdoor game.
Spotted! Wealthsimple brings its newsletter to print
The financial brand is giving out paper versions of TLDR, which has become a major part of its content marketing efforts.
RBC to sponsor Taylor Swift’s Toronto shows
As an extension of its music platform, the bank will have a series of activations between now and the concert dates in November.
Athletica to bring under-ice video screens to hockey arenas
A partnership with LedFoil will allow for the typically static ads to change for different events and sponsors.
Foodism is pushing into experiential
Foodism 40, an event focused on industry luminaries, is part of an effort to provide advertisers with more event-focused opportunities.
Spotted! The giant Cheeto hits the road
The statue was brought to Calgary at an event that also featured a Cheeto-shaped mechanical bull.
Competition Bureau suing Cineplex for allegedly misleading prices
Cineplex says the lawsuit over mandatory online fees has no merit.
Spotted! Bell and Snap let Raptors fans shoot from the stands
A special lens uses the telco’s 5G technology to provide a real-time experience between thousands of connected fans.
Spotted! Sawmill Haunt gives an influencer a spooky twist
The haunted house is putting a zombie on the street that eerily resembles a famous influencer.
