Mobile
Instagram unveils Snapchat-esque Stories ad unit
Facebook has brought ads and measurement insights to the disappearing content feature.
Television advertising to remain flat, tablets to tank: study
From the rise of vinyl to possible slowdowns in self-driving cars, Deloitte has released its annual media and technology predictions. The big winner (sort of) is linear TV.
Twitter Canada unveils carousel ads
The ads, designed to keep viewers in-app, are currently in the beta stage with Canadian Tire as the first advertiser to test in Canada.
Coors Light hosts a scavenger hunt for Raptors seats on Snapchat
The beer brand is targeting urban millennials with a social contest for front row seats.
Amazon Prime Video launches globally
The SVOD service is now available in Canada and more than 200 countries around the world.
Promoted Pins open to Canadian brands
Global head of sales Jon Kaplan on the new ad options and why he doesn’t see the platform as a social media site.
Now magazine adds ‘Dine and Shop’ package
The free weekly has chosen to diversify its revenue streams by adding e-commerce.
Canadians on Twitter love Toronto, Drake and Barack Obama
The social media platform compiled its year-end data. Some of the hottest Canadians include vlogger Lilly Singh, Deadpool star Ryan Reynolds, hip-hopper Drake and… suburban councillor Norm Kelly.
Blue Ant Media signs with Oboxmedia
The deal means Blue Ant Media will be representing ad sales for Oboxmedia’s network of sites across Canada.
Forget cat videos, long-form is king for millennials online: report
Rob Young, SVP at PHD Canada, with some of the highlights of this year’s IAB Canada CMUST study.
Twitter and Dive partner for Grey Cup
The partners worked on an in-game display unique to the game.
Industry experts call for more third-party verification on Facebook
The media industry weighs in on what Facebook owes its advertisers, and why critics may need to put down the pitchfork.
La Presse names new president
Pierre Elliott Levasseur with the latest results from La Presse+ and why the media co’s tablet edition hit where others have missed.
CAA targets distracted driving with mobile game
The auto association is targeting a younger demo with a new online game that’s being promoted through social media.
Mobile growth leads to hires at Evolve Media
The digital media company has added two sales VPs to support its GN and Apex verticals.
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Spotted! Warner Bros. rolls out bloody stunt for new Final Destination
- CMDC launches new campaign to champion local media
- Is GroupM being dismantled? Reports point to rebrand and restructuring
