Mobile
The ebbs and flows of programmatic video: report
A Google report based on advertiser and buyer behaviour on its platforms identifies variations in investment based on platform, market and player size.
Freckle expands beacon network with AirKast
The beacon-based mobile attribution company will have access to a significantly larger audience as a result of this deal.
Facebook adds app optimization tool
The social media network is giving advertisers a way to use its audience insights to drive in-app monetization.
Bell Media nabs Canadian TV, SVOD rights for Star Trek
Canada is just one of two countries internationally where the Toronto-shot series will air outside of Netflix’s exclusive SVOD rights.
Hyundai’s guerrilla tactics
Why the brand veered toward an unstructured social shoot for its compact SUV model.
McDonald’s goes digital for National French Fry Day
Canada’s first promoted Periscope and influencer-led T-shirt giveaways were part of the QSR’s one-day campaign.
The Pokemon effect: one week in
Industry execs weigh in on the opportunity presented by the AR game; read up before someone mentions a Squirtle at your next meeting.
Entertainment content hardest hit by ad blockers: IAB Canada
Use of ad blockers remains stable in Canada, but content-rich categories are over-indexing with desktop users.
Toyota signs with YouTube FanFest
The car co marks the first sponsor for the event, which is moving from Yonge-Dundas Square to the Molson Canadian Amphitheatre.
From streamer to CTV: Bell Media moves Bosch
Season one of the crime series will air on the network this summer.
Postmedia partners to increase video ads
VP Tony Patel on how the company’s expanded deal with SlimCut Media creates new opportunities within its text-based publishing model.
Swipe this: The Body Shop fires up on Tinder
Aiming to build support for its reforestation program in Vietnam, beauty brand The Body Shop had added a colourful profile to the dating app.
CBC taps Twitter for social Olympic coverage
The partnership will mean Rio content is broadcast on the social platform seconds after it airs on TV.
Turning mobile ads into one big game
Created by former execs from Just for Laughs and Campbell’s, Play the Future gets users interacting with brands for real-life prizes.
How Canadians listen to their favourite tunes: report
The 2016 music report from Nielsen shows the move in consumption towards mobile, and an increase in interest in experiential events.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
