Mobile
More Canadians subscribe to SVOD than traditional TV
MTM’s latest dives into how media consumption has changed coming out of the pandemic.
Snapchat partners with So.da on new digital originals
The social app has also formed a separate partnership with Ticketmaster to help users find entertainment content.
Google plans privacy changes to limit sharing of user data on Android
The initiative, reminiscent of Apple’s ATT, is also coming with features to preserve advertising capabilities.
Search and social drives digital ad spending even higher
According to SMI, growth is not coming at the expense of other platforms, but the expansion of new digital investments.
Gamers are gaming and streaming more often
Samsung analyzed the behaviour and content preferences of the 1.5 million users that use its smart TVs for video games.
Two-thirds of Android apps ask for ‘dangerous’ permissions
Analysis by Pixalate shows an increase in the number of apps that require users to authorize access to potentially sensitive info.
Mobi Plus hires new VP, eyes gaming for growth
The newly lauched mobile media company has hired Mat Wildbore to handle sales operations as it looks to establish itself in Canada.
Pointsbet taps Scott Vanderwel for CEO
Hiring the former Rogers exec paves the way for Pointsbet to start offering single-sports betting service in Canada once Bill C-218 is official.
CBC lays out Tokyo 2020 Olympic coverage
Pre-coverage begins Wednesday, with a content slate that provides 3,725 hours of coverage across platforms.
Cascades launches new branded content campaign for Fluff & Tuff
The seven-month-long campaign includes 14 feature articles on Mamanpourlavie.com.
TheScore’s record revenue dinged by spending on growth
The media and sports wagering organization continues to invest heavily in expansion, offsetting continued record-setting revenue.
Sharethrough launches dynamic video captions
With many mobile users watching video ads on mute, the new service makes content outside of walled garden ecosystems more effective and accessible.
Technology’s role in post-pandemic retail shopping: study
The study also calls out opportunity around branded social content and the channel’s ability to facilitate discoverability in Canada.
Curate Mobile launches privacy-centric programmatic platform
Kismet is a mobile-first programmatic offering that features outcome-based pricing and provides more transparency around the mobile user journey.
Report paints a post-pandemic picture
Vividata’s latest report takes a look at how COVID-19 has impacted consumer behaviour, and how it may affect things moving forward.
