Mobile
ICYMI: CBC switches up The National, Uber hires new global head of media
Plus, Sportsnet ratings increase at midseason and Now Magazine ups editorial staff following Media Central acquisition.
App engagement up, revenue stable for The Score in Q1
Cost of launching The Score Bet offset revenue to break even this quarter.
What are the opportunities for visual search?
Reprise’s Kevin Bishop on the role that visual search can play in all stages of the funnel, and why he’s got his eyes on Pinterest.
TeamSnap assigns Gatorade to its new ad unit
Working with the beverage brand, the digital sports platform has made one of its most popular user features buyable.
Twitter puts trending brands in the Spotlight
A new feature will put brands in a position where users spend 26% more time looking.
Gen Z wants original content and loves second-screening: study
A new study by Vice Media and Ontario Creates proves that when it comes to media, Gen Z is very different from Millennials.
Amanda Dorenberg on transparency, partnership and the challenge of data
The career disruptor is the second subject for our annual Wish List, and she lets us in on what the data tells her and what she wishes others also knew.
Connected Interactive brings programmatic to the cannabis industry
With Vancouver-based cannabis software provider Buddi, Connected has built an ad platform with real-time sales and customer data.
What’s driving mobile growth worldwide?
It’s video – not social – accounting for the world’s mobile minutes.
Spotted! Interac embraces a sense of play
The financial services brand is targeting young people with a game to show them how easy it is to split the bill.
Ad opportunities are big in mobile gaming, but are they effective?
A new study by Walnut Unlimited shows that reward videos are the most common type of ad developed. But the jury’s still out on which formats are worth the spend.
OTT exhaust, retailers becoming platforms and other 2020 predictions
Forrester Research also ponders Tik Tok’s next move, the potential for the podcast industry and more.
TTC wifi logins are up, but is that a win for brands?
Mindshare CEO Devon MacDonald and Havas Village CEO Alex Panousis on why nine million impressions doesn’t necessarily mean customers are engaging with ads.
Does viewability translate to effectiveness?
A new study by Kargo found that just because an ad has all pixels on screen, that doesn’t mean all eyes are on the ad.
Record quarter for ads, users at theScore
The mobile sports media company is diving deep into sports betting, but its ad business continues to grow.
- Dentsu Canada taps Breton and Hart for client-centric roles
- Reddit kicks off first campaign in a Canadian media strategy
- Canada to recoup its 2020 ad spend decline, and then some: report
- SkipTheDishes uses in-game integration to improve the playoff viewing experience
- Quantcast: Building the future of Programmatic
