Mobile

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Admix In-Play ads now verified by IAS

Measurement and verification give advertisers assurance of brand safety and effectiveness of mobile gaming campaigns.

Partnership

Verizon sells off Verizon Media

The acquisition allows Verizon Media to focus on continued digital media growth.

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Canadians are on TikTok more than ever: study

The platform supplanted Facebook usage and is trending to stay that way post pandemic.

Facebook Mobile

Apple ATT has arrived. What are advertisers to do?

The tech company’s record Q1 earnings report made little mention of ATT, but its a hot topic among advertisers.

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Behind Cogeco’s epic Epico campaign

To cut through the competitive IPTV market, the provider focuses on its regional roots with an integrated mass campaign.

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ICYMI: Corus adds to its podcast lineup

Plus, Spotify sells “Sustainable Sonics,” offsets that will be used to neutralize the impact of an ad running on the platform.

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Global ad fraud rates improving: report

Canada was the only market to witness a decrease in brand risk and lower shares in the alcohol and illegal drugs categories.

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Abacus Growth launches measurement tool based on client data

The new tool shields clients from a reliance on cookies and pixels while informing on attribution and ROAS.

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How to get ‘contextual signalling’ ready for a cookieless world

IAB outlines contextual advertising’s pivotal role in a cookieless landscape to help advertisers get ahead.

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COBS bakes more digital into doughnation day

The bakery brand harnesses an always-on digital play and mobile pre-roll to ensure local penetration.

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Media and IDFA: Returning to responsible advertising

Apple’s new privacy framework will bring changes, but leaders from across the industry also noted some key opportunities.

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Polar spins off programmatic offering into its own division

The Toronto-based ad tech company hopes Nova will build on a 331% increase in programmatic-driven revenue in 2020.

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IAS and Xandr partner to provide more programmatic context

Sentiment analysis layered into contextual targeting provides more safety for brands and their ad placement.

TikTok mobile

TikTok integrates with Shopify and expands ad solutions in Canada

The growing social platform has added features like ecommerce retargeting and a self-serve ad manager.

TV

Northern Lights relaunches with holistic approach to performance marketing

Now known as GainShare, the company brings a range of services under one roof to solve for increasingly complex customer journeys.