Mobile

CraveTV to launch on four new carriers
Access Communications is among the carriers set to add the homegrown streamer in the coming weeks.

WWE Network coming to more Canadians
Rogers has announced more TV providers will begin carrying the channel, which it bought rights to in Canada last summer.

Canada’s mobile inventory growth spurt continues: TubeMogul
Canada also ranks high on the viewability front, according to the company’s quarterly report.

Mediaocean signs with Facebook’s Atlas
The partnership means agencies using the Prisma platform can manage their Atlas campaigns through Mediaocean.

Total magazine circulation dips in last half of 2014
The top magazine in the country was Canadian Living, according to the latest AAM numbers.

Juice Mobile opens new office
The company is aiming to attract top talent by launching an outpost in Kitchener-Waterloo.

Grammy Awards ratings hit a high note
The Sunday night broadcast beat last year’s numbers, becoming the most-watched show in the history of City.

Wheels.ca examines the car-lifestyle link
The Torstar-owned site has been redesigned, with new lifestyle categories, video and a wider focus for its content.

Why Subway is sponsoring an e-sports app
Details on the audience data that led the QSR to quickly hop on board as exclusive sponsor for the launch of theScore’s competitive video gaming app.

How a content experiment drove trips to Autotrader.ca
The automotive sales website used native advertising to spur pre-purchase research.

Do entrepreneurs pair well with wine?
Details on why Wolf Blass Wines got involved with Dragons’ Den and its younger-skewing digital offshoot Next Gen Den.

TheScore’s next play: competitive video gaming
The company is breaking ground on a new market with the eSports app, which launches this week with Subway as its first Canadian sponsor.

Vikings voyages into web territory
History’s hit show has launched two new digital web series, as the program enters its third season.

Exchange Lab hires new head of sales from TC Media
Details on Warren Jansons’ new role at the company.

AOL Canada announces production studio
Canadian interest in AOL Originals and increased brand spending prompted the launch, says Joe Strolz, GM at AOL Canada.