Mobile
W Network gets social with #Rippleeffect
The Corus Entertainment channel is launching its first foray into original web programming with a reality show that can be influenced by social media.
Secret Location gets equity investment from eOne
The unspecified stake will allow Secret Location to continue operating on its own to service broadcast, brand, agency and producer clients.
Seevibes announces $1 million in seed round funding
The social TV measurement company will use the money to increase its international presence as well as add media partners.
Addictive Mobility to open West Coast office
Tim Mason will lead the new Vancouver-based sales team to reach regional brands with smaller agencies ready to move into mobile.
Tapped Mobile to rep The Atlantic in Canada
The mobile marketing firm will bring native ad integration opportunities to the influential publication’s titles and is in talks to bring Atlantic events north of the border.
National Post names new editor
Anne Marie Owens will helm the Postmedia paper, the first woman to hold the job at a national newspaper.
BrightRoll increases its targeting
The programmatic video company has announced partnerships with Exelate and added market insights from Verizon.
YouTube brass tout new management and monetization tools
A creator management app and built-in crowdfunding platform are among the new tools launching soon.
Pick Your Platform: Armin Huska on the connected car and Amazon’s Dash
Mindshare Canada’s chief digital officer on the conundrum of predicting the next big thing, and the two innovations that are exciting him most at the moment.
Adapt Media owner launches trading desk
The company’s president Jamie Thompson talks about Chameleon, which he hopes will operate as a trading desk for small- to medium-sized agencies.
Fashion launches interactive iPad app
P&G is the exclusive advertising partner for the first issue of the St. Joseph Media-produced edition of the magazine.
Facebook launches premium video ads, metrics in Canada
The social media co is offering the units to select large clients in the country, following an initial launch period in the US.
Yahoo rolls out in-stream ads in Canada
The native units will appear in content streams across platforms on the company’s homepage, apps and email service.
Postmedia unveils ‘re-imagined’ Ottawa Citizen
The publisher is rolling out its four-platform strategy with new apps featuring custom-tailored content and a new sales approach, as other titles are set to follow over the next year.
Pick your Platform: Deborah Hall on the potential of beacons
The CEO of Performance Content Group on beacons, the next frontier in mobile data intelligence.
