News
Meta grants new features to Threads and Instagram
Both social media companies have tweaked their platforms to improve user experience.
ATN acquires broadcast rights to New Zealand cricket
The three-year deal includes all home games plus international games featuring New Zealand’s men’s and women’s teams.
Nonprofit iDream announces media award program
Winners of the inaugural prize, which will celebrate the contributions of underrepresented and BIPOC creators and innovators, will receive $1 million in donated media.
Media buyer insights: Is Bluesky a good bet for advertisers?
Founded by Twitter creator Jack Dorsey, the social network has experienced impressive growth in recent weeks.
Sponsorship News: Montana inks deal with Sportscentre
Plus, Fireball Whisky teams up with the Calgary Flames.
Chameleon Digital Media adds two to its C-suite
Alan Sifuentes and Kyle Gershbain join the location data company as chief digital officer and chief marketing officer, respectively.
Vancouver city council frees up more space for sponsorships
Naming rights will still need to be approved by the city council, and public parks, libraries and street names are off the table.
GroupM EVP Jim Kozak joins Vancouver Canucks organization
The sports marketing expert is leaving GroupM Sports and Live to pursue the business side of the hockey world.
YWCA using contextual OOH to fight gender-based violence
The OOH will highlight reported cases of violence in five Vancouver neighborhoods.
Disney debuts first Sponsored Snap in Canada
The post appears in the inboxes of the social network’s users over the age of 18.
Closing arguments begin in Google antitrust case
The potential separation of Chrome from Google would have profound implications for advertising technologies.
Postmedia posts Q4 revenue loss, invests in Atlantic Canada news brands
With funding soon coming from Bill C-18 there are reasons for optimism.
Goose Digital expands with MoreSales
The acquisition brings expanded digital marketing and marketing automation services to the agency.
Maple Leafs ink deal with online pet retailer Chewy
The multi-year partnership will involve contests, in-stadium activations, and a curated collection worthy of Leafs Nation.
Media News: Bell brings 51 radio stations into the iHeartRadio app
Meanwhile, Rogers lays off dozens of workers.
