News
Metro extending its loyalty program to Ontario
For the first time, Food Basics will be included in Moi Rewards.
Kinesso partners with Amazon Ads to optimize first-party data
The agency is optimizing campaigns with first-party data in a privacy-safe cloud-based clean room.
The house hippo returns for Media Literacy Week
Many of the major tech companies are sponsoring the week of educational events.
Baffin teams up with CFL to tackle cold weather
The latest spot is part of a multi-year partnership between the league and footwear brand.
SiriusXM Media Canada launches with slate of popular podcasts
Jon Hales has been tapped to lead the sales team.
COMMB introduces new reach and frequency planning tool
The new tool to be released in January uses factual data to give advertisers detailed insights that assist in planning accurate, targeted campaigns.
Amazon Ads unveils new DSP and cloud capabilities
The advancements include streamlined workflows, predictive AI automated campaign setup and conversion path reporting.
Bell Media rebrands Discovery and Investigation Discovery
The broadcaster has inked a deal with NBCUniversal Global TV Distribution for USA Network and Oxygen True Crime to replace the channels.
Brands aren’t keeping up with Baby Boomers’ digital habits: WARC
Digital extensions of offline content channels are seeing the fastest growth from this demo.
RBC turns to TikTok to promote financial wellness
This campaign marks the first time a Canadian financial institution has entered into a long-form content partnership with the social platform.
Yahoo extends ID solutions availability
The identity solutions suite can now be integrated across publishers via leading SSPs and header bidding marketplaces,
Scotiabank debuts Scotia Perks at MLSE home games
The new rewards program is meant to elevate the client experience at Scotiabank Arena.
TV5 CEO is frontrunner to lead CBC/Radio-Canada, say reports
Though the decision hasn’t been finalized, multiple outlets have reported Marie-Philippe Bouchard will take the top job at the national pubcaster.
Advil inks deal to be official pain reliever of the NFL in Canada
The 360 media campaign stars Canadian NFL running back, Chase Brown.
Mastercard partners with Curiouscast for cybercrime podcasts
This is the first time the credit card company has done this kind of brand integration in Canada.
