News
Cineplex optimistic about exhibition business despite rev decline
The company reported gains in digital, cinema and place-baced media for Q2.
Vividata appoints new VP research and development
Kevin Clowes was most recently the analytics lead for GroupM Nexus.
Spotted! Crispy Minis shoots for the moon
The brand used hundreds of drones to light up a moonless sky.
Corus adds Barb McKergow to leadership team as Greg McLelland departs
The company confirmed the role of EVP and chief revenue officer has been eliminated amid ongoing layoffs.
Roku appoints Pehar ad sales director for Canada
The industry veteran was most recently head of Canada ad sales at Spotify.
CBC Olympic coverage captures big audience numbers
The women’s soccer quarter final game was Canada’s most-watched Paris event to date.
Toronto’s WNBA Team begins its branding journey
Canadians are invited to help shape the name, logo and mascot for the country’s first professional women’s basketball team.
Spotted! Psycho Bunny pops up at National Bank Open
The retail experience runs until August 12 in both Toronto and Montreal.
WPP guidance flat amid strength in the U.S., decline in Canada
The ad giant improved its Q2 by agreeing to sell off communications firm FGS
ATN nabs Canadian rights to OTT streaming platform Sony LIV
The Indian streamer will premiere its content on Telus.
National Arena Marketing Group grows its sports network
The organization added Nustadia Recreation and Sports Digital Network to its offerings.
Dove’s new search tool better reflects the diversity of beauty
Pinterest users can create a video of a their “Real Beauty DNA” using the tool.
Google loses biggest tech antitrust case since the ’90s
A U.S. Federal judge has ruled that Google monopolized search engine ad markets.
Roku adopts The Trade Desk’s Unified ID 2.0
The platform says the integration will improve targeting and performance across its media offering.
La-Z-Boy partners with the CFL to promote “lazy moments”
The sports sponsorship is the first for the brand in Canada.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
