News
Sarah Thompson and Dentsu Media part ways
While at the helm, Thompson helped the agency score contracts with major brands.
Upfronts 2024: Netflix to launch an in-house advertising technology platform
On day one of its two-day event, the streaming behemoth’s ad-supported tier has been a resounding success, and more options for advertisers are on their way.
How Canadians are getting their news without Meta
MTM’s most recent report delves into how Canadians access news without Facebook or Instagram.
Upfronts 2024: Warner Bros. Discovery pitches unscripted content
The media company emphasized the power of its partnerships and programming across platforms.
Upfronts 2024: Disney commits to storytelling in all its forms
The House of Mouse flexed its roster of new and returning shows that reach billions of people each day.
Upfronts 2024: Amazon’s first upfront was all about celebs and sports
With its star-studded lineup, Horizon Media’s Jenny Croswell shares how the the streamer touted its ability to reach audiences.
McDonald’s tops AdEase ranking, with Tims close behind
This is the second week in a row that the restaurant chain has led the TV ranking.
PWHL extends its sponsorship deal with Bauer
The hockey equipment and apparel brand will be the exclusive supplier of jerseys beginning the 2024-25 season.
People Moves: Promotions at Publicis and a new exec at Reddit
Veronik L’Heureux will lead Spark Foundy’s national operations, while Jyoti Vaidee moves from Google to Reddit.
Pinterest turned its annual advertiser conference into an immersive experience
Pinvision featured live performances and interactive activations that took advertisers through the consumer journey on the social platform.
Upfronts 2024: NBCU touts its experience with ad supported streaming
PHD’s Jeremy Johnston shares how the broadcaster is focusing on a wide portfolio of both streaming and traditional TV offerings.
Seven media experts to help revamp CBC/Radio-Canada
The panel will advise the Minister of Heritage on the governance and financing of the public broadcaster.
Broadsign acquires European DOOH ad tech provider
The partnership will help to expand OutMoove’s targeted DOOH campaign tools globally.
The Canadian Elite Basketball League names new sponsors
Neo Financial and Sun Life have signed on to be the official financial partner of the league, and the wellness partner of Montreal Alliance, respectively.
TVA+ and TVA Sports Direct land on Roku
The new channels provide more French-language content for viewers, as well as more sponsorship opportunities for brands.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
