News
Agencies aren’t waiting for Google to get rid of cookies
Regardless of when they dissappear, media execs say they’re continuing to work with advertisers to limit the impact.
New Reddit tool allows brands to promote their products in threads
The ad format auto-populates with real-time images and pricing from an advertiser’s catalogue.
NHL partners with Disney Studios Canada for Stanley Cup Playoffs
Anger, Joy, Sadness and a handful of new feelings from the movie are now the Official Emotions of the 2024 playoffs in Canada.
Spotted! Go Maple Leafs Go Train leaves the station
MLSE has partnered with Metrolinx to run a blue-painted GO Transit train with giveaways for passengers.
Pattison and Broadsign deepen their relationship
The partnership enables the streamlining of daily operations and the unlocking of potential new revenue.
Snapchat reports 21% increase in Q1 revenue
The social media platform also grew its user base by nearly 40 million.
CBC announces new spring and summer podcast lineup
From one of the biggest mining frauds to the most powerful man in India, the new titles cover a wide range of topics.
SJC Media rebrands their events and experiential arm
Wonder will focus on food, fashion, learning and cultural experiences.
WPP kicks off the fiscal year with mixed results
The company saw gains in Europe and India, but North America showed a 5.2% decrease.
Bell launches 10 new FAST channels
The offerings are now available on LG Channels, and will be coming to Samsung TV Plus soon.
Rogers, Amazon, NHL ink two-year Monday Night hockey deal
Under the deal, Prime Video will become the home of Monday Night Games in Canada starting in the 2024-25 season.
Meta increases its revenue thanks to AI in advertising
The social networking giant’s revenues rose 27% to $36.4 billion in the first quarter of the year.
Here are the winners of Canada’s Young Lions 2024
Each Gold-winning team in the Canadian contest will compete in The Cannes Lions International Festival of Creativity that runs from June 17 to 21.
IPG Mediabrands and Zefr partner up to combat fake news
The new collaboration enables brands to avoid ad placement near misinformation across social platforms.
Nlogic readies Video Planner for summer launch
Corus Entertainment and IPG Mediabrands have already committed to using the new video planning tool.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
