News
Raptors welcome George Brown College as sponsor
With the partnership, the college aims to highlight higher education across Canada.
People like FAST channels more than their paid streaming services
The third installment of LG Ad Solutions annual research study shows the shift from passive viewing to active interaction with platforms and ads
SJC Media and 369 Global reveal more details of soon-to-launch magazine
The new publication will be called 3, and will target Third Culture Individuals (TCIs) who are “enriched by the experiences of numerous others.”
Blue Jays home opener brings out the brands
How A&W, Home Hardware and Fitzrovia are activating around Toronto Blue Jays’ season games.
Yukon’s oldest newspaper is closing for lack of advertisers
The Whitehorse Star has been covering Yukon news since 1900. Its last issue will be published on May 17.
With new acquisition, Pattison gears up for more northern exposure
The OOH ad company is increasing its reach along the Trans-Canada Highway with the purchase Outdoor Exposure.
MTM Jr. uncovers how kids are watching TV
Even with the abundance of digital streaming platforms and on-demand content, children are still tuning into traditional TV channels.
Spotted! Reese’s takes to the (virtual) streets with its caramel cup
The Hershey’s Canada chocolate brand highlights Reese’s Big Cup with Caramel two CGI social videos dripping with gooey caramel.
Postmedia launches Puzzmo in Canada
The Canadian media company has partnered with Hearst Newspapers to offer a suite of popular puzzles to readers.
EssenceMediacom named Government of Canada media AOR
The agency announced a dedicated Government Practice last year and has been building up it’s portfolio of government clients.
TD signs on as sponsor of Cricket Canada
The bank plans to roll out TV and OOH ads to boost the sport’s visibility nationwide.
Keurig Dr. Pepper inks deal with Toronto Blue Jays
The new partnership means Motts Clamato will finally be available at the Rogers Centre.
IKEA is encouraging consumers to stop paying for SHT
The furniture retailer hopes to start a national conversation about the double tax consumers pay when they shop circular.
The Raptors will be drinking Prime Hydration
The lifestyle beverage will be the official sports drink of Canada’s basket-ball team.
Canadian Out-of-Home Awards judging panel revealed
The judges for the 2024 Awards cover all areas of the out of home industry, including brands, creative and media agencies.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
