News
What does it mean for Canada if TikTok is banned in America?
Agency leaders react to the news that the popular social network might cease operating as we know it.
Kubota and Blue Jays ink six-year partnership
The sponsorship is based on shared values like team work, innovation, success, community and presumably a love of baseball.
Robert Jenkyn appointed new president of Horizon Media
The media company appointed the industry veteran to lead its Canadian operations.
Navigating the cultural currents of SXSW 2024
A dispatch from the chief growth officer of Thinkingbox on inspiration and connections in Austin.
Samsung Ads launches new immersive smart TV ad format
The new First Screen Immersive Masthead banner ads offer high impact experiences across six million Samsung Smart TVs in Canada.
Meta introduces new AI-powered ad tools
Advertisers on Meta have more ways to reach customers with new video options, AI-powered tools and improved ad formats.
Reality Bites: how Gen Xers consume media
The second in the series of MTM reports on adoption and use of media and tech by generation takes a deep look into the first cohort to grow up with PCs.
Horizon Media named North American media AOR for SharkNinja
The agency will design a data-powered strategy that balances innovation and advanced analytics, to accelerate retail DTC growth.
Two new executives hired at Wavemaker
The new execs bring a combined 30 years of experience to the company’s team in Montreal.
The streaming sports field in Canada is getting competitive
New research from LG Ad Solutions found that more than a quarter of Canadians watch live sports across multiple streaming apps.
Captify introduces new Green Media Product
The new product allows digital advertisers to measure and reduce carbon emissions of programmatic buys.
Canada’s got Talent is offering the biggest cash prize in Canadian television history
The homegrown version of the competition show begins its first million dollar season on March 19.
Kayak unveils a suite of AI-powered tools
The new products are designed to make travel decision-making faster and more intuitive.
Tangerine aims to reach Canadians on their daily commute with OOH
The company is looking to reinforce its status as the original no-monthly fee bank.
Pinterest is a key destination for newcomers to Canada
A research study conducted by Leger found that many newcomers to Canada were Pinterest users before leaving their home country.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
