News
MiQ promotes Jason Furlano to chief revenue officer
He will be responsible for implementing new processes and business models that benefit the company’s clients in Canada.
Google reports positive Q4 earnings, only to see stock price fall
Buoyed by AI advancements, Alphabet did good, just not good enough.
NHL and partners take over Toronto for All-Star Weekend
The 2024 Hyundai NHL Fan Fair and 2024 NHL All-Star Weekend is bringing dozens of branded events and activations to the city.
Universal Music for Brands Canada signs Nick Hodge
The new VP of brand partnerships will explore opportunities for collaboration between artists and Canadian brands.
The Globe Alliance is now the exclusive rep for CNN in Canada
Millions of Canadians read CNN. Now, local brand marketers can reach them.
The lines between streaming and linear TV continue to blur
The landscape is in major flux, with the debut of ad tiers, bundles and live appointment viewing entering the streaming space.
CBC launches ad-supported podcasts to target local communities
Hosted by CBC journalists, the episodes include stories from cities such as Vancouver, Calgary and Edmonton.
Monday Moves: changes at TFO, Corus and OverActive Media
Lisa Godfrey, senior vice president of original programming and Corus Studios, will be stepping down after a 24-year tenure with the company.
Vividata releases its Study of the Canadian Consumer Winter 2024
Two new Ontario markets have been added to Vividata’s annual cross-media, product, brand and attitudinal study.
Canadian Young Lions taking entries for 2024 contest
Winners here will have the opportunity to compete in Cannes against winners from around the world.
Should brands be chomping at the bit to advertise on Netflix Games?
While the streamer does not offer in-game advertising (yet), media experts believe the opportunity is ripe for the taking.
Keurig to be the official coffeemaker of the NFL in Canada
The exclusive deal will extend to 2027 and includes retail marketing and advertising, as well as content and contests.
Canadian Tire targets newcomers with OMNI TV media buy
This is the first time the retailer has developed commercials that tell the story of a Hindi-speaking family of new immigrants.
BeReal to allow brand posts for the first time
The app is being updated to allow brands to create an official account and publish content, just like the rest of the platform’s users.
Spotted! Gay Lea whips up excitement with eye-catching execution
Would you like some whipped cream on that… bus shelter?
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
