News
The Walrus is opening regional bureaus across Canada
The goal is for the magazine to bring provincial issues to the nation’s attention.
Meltwater enters data partnerships with Snap and Relo Metrics
The intelligence company has inked deals with the social media company and the sports measurement firm.
Outbrain completes the acquisition of Teads
Both companies will merge their respective brand and performance offerings to create an omnichannel platform.
Behind the Buy: Seneca goes personal to leverage TV, digital and OOH reach
The latest campaign relies on the institution’s winning media plan to create emotional resonance with its target audience.
People still rely on traditional media for news: study
According to the research by Kaiser and Partners, Gen Z is most likely to fact check what they read, while boomers are the least likely.
The industry braces for Trump’s tariffs
Ultimately, the trade tax could lead to decreased spending, and reduced media budgets and prices.
Princess Margaret Cancer Foundation reaches for broader audience
As the disease strikes more Millennials, the campaign is trying to reach a younger audience.
RBC diversifies its media plan to engage with young Canadians
The brand increases its investment in social media to promote its RBC Training Ground talent identification program.
Pandora consolidates its global media account with Dentsu
The companies first began their relationship in 2016.
YouTube brings its creator takeover ad unit to Canada
Advertisers can now buy 100% of the ad inventory of some of YouTube’s biggest creator channels.
Canadian online regulation could be in Trump’s crosshairs
The new U.S. president signed an executive order to withdraw the country from an international effort to establish digital tax rules.
Flip is gaining in popularity as TikTok’s future remains hazy
Chinese app RedNote is seeing its numbers grow exponentially, too.
Spotted! Oreos opens a cake shop featuring a Toronto Maple Leaf
The pop-up will be around until Jan. 31
Tim Hortons boosts TV presence and takes top spot in AdEase
The most active groups were QSRs, furniture storres, and TV and streaming services.
Industry News: Amazon launches AI ad product within its DSP platform
Meanwhile, a new roster of agencies and brands subscribe to NLogic’s Video Planner.
