News
81% of Gen Z take action after seeing DOOH ads: study
The latest Pattison Market Tracker shows that adding digital OOH to social media increases attention, positive perception and purchase influence of a campaign.
Empire makes a significant media investment amid tariff tensions
The company’s retail banners are promoting its shop local messaging across several channels.
Streamer News: The Roku Channel scores American Idol
Meanwhile, Samsung TV launches a kid-friendly FAST channel.
Corus lays off more staff in small and large markets
Cuts have been made at Global News and Corus Radio operations across the country.
RMH turns media channels into pillow forts
The fundraising campaign was promoted by OOH, influencers and pillow forts in business lobbies.
Spence Diamonds holds the lead for four weeks in a row: AdEase Radio
The jeweler scored more occurrences compared to the previous radio buying week.
Industry News: CMI looked into media habits of Healthcare Professionals
Meanwhile, Stingray expands its partnership with Vistar Media.
Google Canada denies abusing its market power
The tech giant also argues that the penalty proposed by the Competition Bureau would be unconstitutional.
Spotted! Costa Rica warms up Toronto’s Harbourfront Centre
The activation is the first run by EIUM after it secured exclusive media rights to the landmark.
Meta launches new brand suitability controls
Meta is also testing the ability for businesses to turn off comments on ads.
Free fan festivals celebrate the 4 Nations Face-Off
Along with the seven game tournament, celebrations are being held in Montreal and Boston with over a dozen brand partners.
Spotted! Intuit aims to score with Quebec small businesses
The brand is launching a new activation in Montreal during the 4 Nations Fan Festival.
The Trade Desk reports record-breaking year
Revenue for 2024 surpassed $2.4 billion, growing nearly 26% year over year.
Media News: Cineplex quietly sells off its online store
Meanwhile, CBC Launches new winter and spring podcasts.
DEI still a key business strategy at Canadian agencies
As diversity programs are being scaled back in US companies, agencies here remain committed.
