Out Of Home
Spotted! The Co-operators create a scene
The insurance company is purposely crashing a car into windows of its 15 Quebec offices for a social media contest.
Wind Mobile gets real for back-to-school
The telco is expanding its reach with a national multi-platform campaign running until the end of September.
Showcase launches an arresting campaign
The Shaw Media-owned channel is promoting new fall crime shows with a campaign that uses the Canadian Premium Audience Exchange (CPAX) to place pre-roll ads for the first time.
Food Truck Eats awards pop-up vendors
The organization’s event celebrating Toronto food trucks has added Now magazine, CFRB Newstalk 1010 and Wine Country Ontario as sponsors.
Cadbury warns of an outbreak
The Kraft-owned brand is launching Halloween-themed Screme Eggs with online videos, commercials and OOH postings that talk of an impending “Goopocalypse.”
Spotted! Foundry Golden Cider refreshes with a taster
The recently launched Diageo-owned brand was seen sampling on the streets of Toronto with broadcast partner 102.1 The Edge.
UB Media interacts with touch-screens
The OOH media company is now representing advertising sales for the Touchtunes Interactive Network in resto-bars across Canada.
Shaw Media gets multi-platform to launch Lifetime Canada
The media co has launched a female focused cross-platform campaign ahead of the channel’s launch later this month.
Zoom Media adds OCAD to its portfolio
The university will add 50 boards in campus washrooms before the start of the fall semester as part of the new representation deal.
Sony Mobile joins the team
The brand formerly known as Sony Ericsson launches its Xperia phone with a campaign that flaunts the media co’s assets.
Titan takes over 10 Dundas in Toronto
Previously operated by Clear Channel, the OOH co will provide clients with the ability to dominate interiors in the north-facing property of Yonge-Dundas Square.
Toronto Humane Society lets the dogs out
The org. has partnered with Rethink to create a dog collar-connected app, campaign and shelters to stop dogs from dying in hot summer cars.
Adcentricity purchases Media2Go
The acquisition will allow the DOOH media co to provide advertisers with the ability to target consumers through mobile phones using wifi and Bluetooth technology.
UB Media acquires KB Media
Almost 1,000 Toronto restobar faces have been added to the Montreal-based media co’s portfolio as a result of the deal.
Cogeco, Eastlink and Quebecor oppose Bell’s Astral takeover
The consortium opposes the takeover by Bell, and has launched a public campaign, Say No to Bell, to stop the transaction.
