Out Of Home
Rogers Sports & Media extends its restaurant OOH network
A deal with Oongalee adds more than 7,000 table-top screens to the company’s portfolio.
Publicis Media keeps up its support for small business owners
With more economic challenges looming, the agency network is once again securing free ad space for deserving businesses.
Pattison extends its reach in Ottawa’s transit system
The OOH company is now providing ads for all stations along Line 1 of the city’s O-Train.
Neo names new sales lead for Quebec
Ismael Alaoui will take on the new VP role in addition to his duties with sister company Pompe Media.
Spotted! CBC brings Run The Burbs back with bubble tea
Initiative helped create a food truck version of one of the show’s main locations.
StackAdapt and Broadsign partner to expand access to DOOH
The two ad tech companies are looking to unlock more client opportunities in Canada and internationally.
Captivate to serve ads in all North American WeWork locations
The place-based OOH company adds screens that will help advertisers reach a professional audience.
Broadsign releases the next generation of its OOH platform
The refresh is meant to centralize more features and make operations management more efficient.
What to expect in the out-of-home sector this year
Digital will continue to spur growth, but data capabilities will also develop opportunities outside of programmatic.
Quebecor names new head of out-of-home division
Michel Drouin has been promoted to elevate the offering and establish new business relationships.
Lamar hires new national sales lead for Canada
Executive director Andy Querin has been tasked with growing the company’s network of transit ads.
Sports Digital Network sets up screens in arenas across Canada
The new DOOH company has 100 boards in arenas, golf courses and multi-use facilities.
Pattison is giving out $1 million in media space to DEI-focused non-profits
The new grant program seeks to help organizations access the reach and scale of the company’s network.
Media spending fell in October, but recession might not be entirely to blame
However, SMI’s latest data also shows that many big advertiser categories have cut investment across platforms.
Outfront buys DOMI’s signage network
The latest acquisition in Canada’s out-of-home industry increases the company’s presence in Atlantic Canada.
