Out Of Home
Spotify embraces the new normal for this year’s Wrapped
Data-driven out-of-home executions and social sharability are once again at the heart of the campaign.
Spotted! Diageo whiskies get the holographic treatment
The company is using PORTL displays to break down the barriers that have gone up in channels where sampling and demos used to be prevalent.
Hivestack and Stingray to offer audio OOH programmatically
Retail-based digital audio ads will be available and measurable across the stores in the company’s network.
Pattison adds Brampton Transit to its portfolio
The company now handles ad sales for nearly every transit system in the GTA.
How the loosening of restrictions has impacted OOH
COMMB’s Q3 report shows a trend back to pre-COVID levels in cities across the country.
Cineplex reports another loss, but things are improving
Audiences and advertiser revenue are beginning to return to the company’s theatres.
Spotted! HSBC ads that help plants grow
Timed to coincide with COP26, the OOH ads are backed by a light that encourages chlorophyll absorption and photosynthesis.
Canadian Tire taps Branded Cities’ 3D OOH
The boards create fully immersive scenes, which the retailer used to show off its line of pet products.
Spotted! Hellmann’s turns garbage trucks into moving billboards
Casting waste collection vehicles as food trucks highlight’s the brand latest push to reduce food waste.
Kinder flies the flag for an accessible Halloween
The Ferrero confectionery is the latest sponsor to sign on with Treat Accessibly, which makes it easier for kids with disabilities to go trick-or-treating.
COMMB introduces audio OOH measurement
Working with Stingray, the bureau will be able to quantify the value of contextual ads in retail environments.
Spotted! Air Miles’ prize-filled baggage carousel
The 40-foot “Carousel of Dreams” brought a new brand positioning about the ease of getting rewards to the streets of Toronto.
MiQ expands into DOOH with Hivestack
The firm will use the programmatic platform’s DSP, while also giving more partners access to its audience segments.
Hivestack opens its ad server to outside SSPs
Bringing a version of header bidding to digital OOH is meant to ease complexity that is growing in the category.
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Some GroupM Canada senior executives have left the agency
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
- MiQ becomes CFL’s first programmatic media partner
