Out Of Home
Astral to bow digital screens across Quebec City
The Bell Media OOH division is adding 20 4K screens across the city’s transit shelter network.
Air Miles launches Detour program across Canada
Aiming to involve its 11-million strong membership the co is getting Canadians to vote which town will host a Meghan Trainor concert.
Bell Media grows revenue in Q1
Advertising revenue was down on TV and radio, but grew in OOH.
Cieslok adds to Toronto’s digital inventory
The OOH co has replaced static boards with two digital faces in Toronto’s north-east.
Dynamic enters Edmonton market
The Toronto-based OOH company has entered its fourth market, growing its portfolio of digital assets by 45%.
Cieslok supports Tangled’s art initiative
The media company is partnering with the non-profit organization to support its arts accessibility advertising campaign.
Spotted! Bell Fibe targets tummies
The telco has launched a direct mail (and pizza) campaign to entice residents in Bell Fibe-connected buildings.
Audi turns its lights on for Vancouver travellers
The auto company is the first to grace a large size digital screen at the country’s second busiest airport.
Billy Bishop campaign stars satisfied customers
While PortsToronto has traditionally taken a targeted approach to its advertising efforts, this awareness-building campaign is designed to reach a wider audience.
Cieslok launches presence in Calgary market
The OOH co has partnered with Leading Outdoor to exclusively represent its digital inventory.
Clear Channel Canada grows digital airport presence
The OOH company has expanded the ways in which advertisers can reach commuters at Toronto’s Pearson International Airport.
Dairy Farmers of Canada brings its product to the streets
The national organization has partnered with Metro to create street-side milk cartons as part of its latest campaign.
Newad blows out 21 candles
The OOH company’s founder and CEO Michael Reha on the changing industry and how his team is ringing in its birthday year.
Spotted! Vancouverites take a virtual trip
Tourism Australia and Air New Zealand partnered to give would-be travellers a glimpse at the country using virtual reality.
Spotted! Budweiser tours its giant Red Light
Canadians have the chance to add their names to the two-storey structure as it tours the country this spring.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
