Out Of Home
Global takes to the skies to promote Supergirl
Aiming to reach millennial women, Shaw Media has launched a campaign that included a hologram in downtown Toronto.
Rogers goes Peanuts with Fox
The telco is promoting its family phone plans through a unique partnership with Fox Studios for The Peanuts Movie 3D.
OMAC updates industry inventory mapping tool
Users can now access and geo-locate 90% of the OOH inventory across Canada.
Astral’s weather campaign wins the day
The OOH company was one of several winners across seven categories at the Ad Club of Toronto’s annual Out of Home Showdown yesterday.
Bacardi gets premium
The brand is tackling a different audience for its newest high-end launches, bringing the products to life in Toronto later this month with a culinary event.
John Jory to receive industry merit award
The achievement award will be presented to the former president of Clear Channel Canada during the speakeasy-themed OOH Showdown at the Arcardian Court.
Pattison Outdoor partners with York Region Transit
The OOH co has expanded its transit portfolio to include access to the region’s 1.2 million residents.
Spotted! An interplanetary execution
20th Century Fox is promoting the launch of The Martian with a street-level activation.
Dynamic launches game-changing OOH tech
Dynamic Outdoor is pushing the envelope on measurement standards in the industry with the launch of its latest technology.
Astral wins Ottawa Airport contract
With this win, the OOH co has grown its transport portfolio and will replace the airport’s current ad infrastructure with 100% permanent digital screens.
COMB adds to its membership
With the addition of Clear Channel Canada and Thom Partners, the membership-based body has grown its roster and expanded its measurement capability.
Cineplex’s eSports play
The company is leveling up, acquiring U.S. platform WorldGaming and announcing plans for local and national tournaments.
Discerning comedy fans only, please
How JFL 42 is carving out a niche in Toronto’s crowded events scene.
Shomi wraps entertainment district in royal hues
The streaming service has taken over watering holes where festival-goers congregate during TIFF.
Brands hit the street for TIFF
McDonald’s Shazam-ed, the Dairy Farmers of Canada got cheesy and RBC expanded its presence for this year’s edition of the street festival.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
