Out Of Home
CPA campaign hunts for the right media mix
The Chartered Professional Accountant body expanded its media mix to direct its message to small, medium and big businesses across Canada.
TTC spreads Emirates’ wings
The U.A.E.-based airline has chosen to wrap its message around the newest line of TTC trains to create awareness around its extensive route network.
Spotted! What’s going on inside Stella Artois’ tent?
Take a look at what’s under the brand’s Sensorium dome, where five dishes are inspired by the senses.
Forever 21 hits Toronto streets with The Kit
On-street brand ambassadors in Forever 21 fashion will be a key part of The Kit Compact ‘s distribution strategy.
Spotted! A punny twist on holiday sales
Online mattress retailer Casper took to the water yesterday, taking brand fans on a Labour Day sail.
Showcase gears up for Mr. Robot premiere
To promote its new show, the channel’s cross-platform media strategy includes hacktivist stunts aimed at reaching “cyber thrill seekers.”
Samsung aligns with TIFF to get phones into film-lovers hands
As official partner of the film festival, the electronics company’s strategy is built around using its latest tech to connect “young-minded” Canadians with their passions.
Absolut partners with the AGO’s First Thursdays
In keeping with its arts-focused global marketing strategy, the vodka brand is targeting Toronto 20-somethings at the downtown gallery.
The return of the TIFF street festival
The film festival’s street festival is back for a second year with activations from a number of brands, including Express and Airbnb.
Zoom Media goes niche
The OOH digital media company has rebranded to focus exclusively on its network of fitness signs across Canada.
UB Media launches new digital boards
The OOH company has announced the launch of a new digital network to enhance its slate of resto-bar offerings.
Fashion goes in-flight
Holt Renfrew and Air Canada team up to take the retailer’s content to new heights.
Ikea wants more action
Going for more than inspiration, the company has launched a cross-platform campaign around the release of its latest catalogue.
Spotted! A retro ice-cream truck with a twist
Campari has a 1950s-style ice-cream truck doing GTA rounds to build awareness around its Jamaican rum brand.
Brands gear up to gift at TIFF
Sorel and Elle Canada are the title sponsors exploring branding opportunities with celebs at the Tastemakers Lounge during the festival.
- Some GroupM Canada senior executives have left the agency
- Is GroupM being dismantled? Reports point to rebrand and restructuring
- Havas Media Canada makes three senior leadership appointments
- Media leaders concerned ad spend not going to Canadian media
- Upfronts 2025: Fox announces significant investment in sports
