Out Of Home
Quebecor agrees to acquire Neo-OOH
When the transaction closes, the company’s OOH offering will expand to more than 17,000 advertising units.
Jolt expands its team ahead of Canadian launch
The electric vehicle charging station company has named a new VP of real estate.
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
Kellogg’s drops a granola meteor in Trinity-Bellwoods Park
Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.
ETS and Quebecor Out-of-Home help bus shelters touch grass
The two-year program will study the effects of green roofs and their viability on a larger scale.
Bonterra unveils interactive mural to help clean the ocean
The brand is also creating an installation piece at the Canadian Science and Technology Museum.
Chatime targets nightime crowd with geofencing and social tactics
The bubble tea brand is looking to position itself as a social destination for Gen Z.
Cineplex optimistic about exhibition business despite rev decline
The company reported gains in digital, cinema and place-baced media for Q2.
Sol to provide a patio while you wait for a patio
The brand’s activation continues to tap into its ownable territory outdoors.
Parkinson Canada pairs with Elle to change perception of the disease
The “Swagger” campaign includes OOH, wild postings and a fashion spread featuring real life women.
KFC makes its closing times a lot more visible
The brand’s new campaign repurposes the Colonel’s iconic bolo tie to advertise its summer hours.
A&W launches campaign to raise awareness about multiple sclerosis
The QSR is raising funds to help develop programs that improve the lives of Canadians with the disease.
Mucho Burrito launches emotion-driven campaign with AI tool
“Love Mucho” represents the brand’s new positioning, focusing more on emotional resonance than the QSR’s offerings.
The value of the 2024 Olympic Games, according to media buyers
Execs are predicting higher audience levels, but mixed investment levels in a year of increased summer sporting events.
