Out Of Home
Captivate partners with Adelaide to improve data offering
Brands and agencies will now have access to detailed information on media quality.
Cineplex Media joins COMMB
The companies have created a new measurement tool that uses AI to track people passing screens in stores and malls.
The Retail Council and IAB collaborate on growing digital retail media
The partnership aims to provide opportunities for retailers to build out their offerings, as well as for advertisers to explore what is available.
Munchies returns to Canada with nostalgia-driven activations
PepsiCo Foods is launching an immersive experience and statue in Toronto.
TD’s new OOH is only visible to those with colour blindness
The activation promotes a tool that makes the internet more accessible.
Why pharma brand Felix is making a bigger bet on OOH
The company has placed ads throughout Toronto’s Bloor-Yonge TTC station and on streetcars.
Spotted! Neutrogena tours Toronto with a branded bus and OOH takeover
A branded bus will make stops on college campuses to teach consumers about healthy skin.
Interac rolls out first-ever ad made from lost wallets
The OOH board is meant to encourage Canadians to add Interac debit to their phone’s digital wallet.
Grenade takes over Toronto park with an OOH experiential stunt
With the country’s nutrition category fraught with competition, the U.K. protein bar brand is competing by going direct to fitness enthusiasts.
Newcomers to Canada more likely to respond to OOH: COMMB
Immigrants to Canada are more apt to download coupons or interact with a brand after seeing an ad.
Quebecor agrees to acquire Neo-OOH
When the transaction closes, the company’s OOH offering will expand to more than 17,000 advertising units.
Jolt expands its team ahead of Canadian launch
The electric vehicle charging station company has named a new VP of real estate.
KFC and KD partnership takes over Yonge-Dundas
The brands’ new campaign also includes paid social networks and influencers.
Trojan Canada pushes the right buttons in new OOH campaign
The brand that’s best known for condoms is vibrating Toronto transit shelters.
Kellogg’s drops a granola meteor in Trinity-Bellwoods Park
Once opened, the 90 KG object was filled with boxes of the cereal that the brand distributed to parkgoers.
