Out Of Home
Canada wins five more Cannes Lions
Touche! PHD, Grey Group Canada and Lg2 take home Bronze and Silver awards in the Media, Mobile and Outdoor categories Tuesday evening in Cannes.
TSN showcases the CFL’s big stars
The Bell-owned property is promoting football’s return with the “You Need to see these Guys Play” campaign, featuring TV spots and OOH buys.
Strategic Milk Alliance channels childhood memories
The dairy producers’ organization is leveraging TV spots and a social media contest to reconnect adults to the behaviour of drinking milk.
Cue Digital Media inks representation deal with TIFF
Cue CEO David UK talks to MiC about the sponsorship, content integration and multi-platform ad opportunities the festival organization will offer brands.
Molson launches a cider
The brand has kicked off promotions for its Molson Canadian Cider, asking consumers to “Change it Up” and try the new offering.
Spotted! World Vision takes a stand against child slavery
The charity has launched a TV and digital campaign to support activations in Toronto and Vancouver, where child actors posed as labourers for sale.
Yellow Pages Group meets Toronto’s neighbourhoods
The brand is promoting its app exclusively in the GTA with a campaign that relies primarily on location-based mobile advertising.
KFC turns up the heat
The Yum! Brands restaurant is reintroducing the Zinger Double Down sandwich with a campaign that channels summer action blockbusters.
Kraft Dinner makes guilt feel good
The Kraft Foods Canada brand has launched its first major Quebec campaign in 12 years, using OOH ads and transit shelter vending machines.
CN Tower steps out on the edge
The attraction is promoting its EdgeWalk with an augmented reality campaign that offers a virtual 360-degree view from the top of the tower.
Muskoka Brewery wants to know your summer vice
The company has launched an Instagram contest for its seasonal brew, Summer Weiss, and has partnered with The Weather Network.
Tourisme Montreal captures the moment
The tourism board is targeting groups, including families and the LGBT community, with five niche campaigns and a website with user-generated content.
Steam Whistle channels Willy Wonka
The Toronto craft brewer is giving consumers the chance to find a golden bottle opener with its first OOH campaign in recent years.
Fallsview Casino launches AR billboard
The Niagara Falls-based casino is using its first-ever augmented reality billboard in Toronto to remain competitive in the crowded gaming category.
Spotted! The Becel Ride for Heart uses pedal power
Pedal wraps were placed on bikes around Toronto to drive sign-ups for this weekend’s charity ride.
