Out Of Home
PDFC shakes up drug awareness campaign
The non-profit organization is using a multi-platform initiative to educate parents about their role in preventing prescription drug abuse.
Spotted! H&M shows off its spring wares
The clothing co is putting its new Conscious Collection line outdoors with a mannequin-based transit ad.
ING Direct forms an alliance
To attract new clients, the bank launched a campaign that leverages RBC’s recent decision to shut down Ally Financial accounts.
iGotcha Media tees off with SynergyScreens
The two companies are pooling their digital signage networks in Quebec and Montreal to offer advertisers 15- to 30-second video clips.
Molson Canadian goes natural for Wheat
The beer co is aiming to reach a different audience and occasion with the new launch, which hits shelves this week.
MasterCard kicks off priceless ‘World’ campaign
The brand is using a multi-platform initiative to promote the fact that its credit card is accepted globally.
Zoom Media tees off with Golf Media
The companies have launched a new driving range board that will be available at golf clubs across Quebec.
Maybelline Canada partners with Fashion Week
The brand will offer on-site touch-ups to visitors, and produce behind-the-scenes content with fashion photography site The Coveteur.
Ontario government gets funny about smoking
The government’s multi-platform anti-smoking campaign uses humorous analogies about behaviours like farting to dispel the myth of social smoking.
Baileys walks the runway
The Diageo liqueur is marking its rebrand with a specially-made dress designed by Lucian Matis, which will make its debut during World MasterCard Fashion Week.
World Wildlife Fund brings some cheerspiration
The non-profit organization is promoting Earth Hour with a multi-platform campaign that features an increased push through digital and social channels.
Halifax Metro Transit rolls out a new campaign
The “Do it on the Bus” initiative is using transit ads and a microsite to promote its service improvements and the lifestyle benefits of using public transit.
Toronto Blue Jays kick off season opener campaign
The “#Lovethisteam” campaign relies heavily on OOH that ties to social media, and focuses on the team’s relationship with the fans.
Alexander Keith’s introduces new brews
The Labatt brand will promote its Hop Series ales with a campaign that focuses on educating consumers about the brewing process.
Spotted! Mazda puts moviegoers in the driver’s seat
The car co has launched a Mazda 6 Virtual Test Drive at Cineplex theatres in Quebec.
