Out Of Home
The BC Children’s Hospital hopes to grow
The hospital has launched a new campaign that aims to raise money for construction of a new space.
Target joins the neighbourhood
The big box retailer is debuting its official launch campaign Sunday evening during the broadcasts of the Oscars and La Voix.
Playtex gets cheeky for new launch
The brand has brought a innuendo-filled campaign to Canada to launch its new Fresh + Sexy wipes.
3D billboards and street takeovers: MiC’s Global Tour
Debbie Drutz from Astral Out-of-Home and Joe Donaldson from Pattison Outdoor weigh in on OOH from Kraken, Disney and Schick.
Pattison renews contract with OC Transpo
The extended deal includes new ad opps for the Ottawa transit system.
Zoom Media, Boston Pizza expand partnership
The out-of-home provider, which already represents much of the restaurant chain’s ad space across Canada, will now exclusively represent it in Quebec.
Napa AutoPro revs up seasonal campaign
The auto parts brand will use an in-store and print initiative to raise awareness about common car problems and promote its seasonal check-up packages.
Zoom rebrands for a digital future
The media co’s chairman tells MiC why it is redesigning now after more than 20 years in the business.
Heineken breathes life into OOH
The beer brand has launched a new campaign, which aims to get people interacting with its ads.
City of Toronto talks congestion
The city is asking Torontonians to weigh in on the future of transportation with a campaign driven by an interactive website.
Labatt brews up a Bud Light Platinum campaign
The beer company leveraged its Super Bowl sponsorship to launch the light beer offering in Canada and will promote it throughout 2013.
Kal Tire kicks off weather-controlled campaign
The tire dealer is using an out of home execution with creative that changes to promote different types of tires based on driving conditions.
The Weather Network gets regional
With a tagline of “You have to be here to get it,” the meteorological media co has launched a campaign promoting its new local focus in Calgary and Edmonton.
Mirvish conjures up smartposter campaign for Wizard of Oz
The production company is promoting the musical using NFC and QR code-enable posters that allow users to buy tickets and watch video via a mobile website.
BMO kicks off feel-good ad during Super Bowl
The financial institution was one of many Canadian brands to leverage Sunday’s big game, with a new campaign around its “making money make sense” message.
