Out Of Home
Lean Cuisine gets inspired
The frozen dinner brand is using TV ads for the first time in recent months to promote its new Fresh Inspirations entrees.
Molson goes on a “Guyet”
The beer brand has launched a new humour-focused TV, print and OOH campaign which targets those resolving to take their health up a notch.
Capital One hits the button
The credit card co is bringing back the Million Dollar Button contest, promoted with a heavy social media push and on-site activations.
RBC promotes grassroots hockey
The financial institution has launched a TV campaign that aims to cement its status as a supporter of Canada’s official winter sport.
Credit unions go ding free
The national network of financial institutions is teaming up for a campaign to raise awareness about its services.
W Network kicks off winter campaign
The channel is using its talent to promote its lineup for the new year, which includes Love It or List It and Come Date With Me.
Pattison Onestop launches whodunit series
The OOH ad seller has produced a 30-episode murder mystery that will play on TTC subway screens and encourage viewer interaction through social media.
Durex spices up the end of the Mayan Calendar
The company has launched the Durex Sexy Survival Guide as an extension of its “Savvy Lovers” campaign.
Jolly St. MiC: Lego builds for the holidays
The brand’s “A Chimney for Santa” campaign features mega columns in Montreal with Lego-like chimneys.
Pattison Outdoor, QMI form content partnership
The media co is now the primary news provider for Pattison’s digital signage network.
Sober Ride has holiday drinkers seeing double
The designated driver service has launched a cheeky in-bar campaign, featuring a poster of a realistic looking urinal, to deter drinkers from driving home drunk.
ADCentricity goes local
The media seller has launched ADLocal, a new digital ad platform that offers new ad buy options for small businesses.
Jolly St. MiC: Audi makes it snow
The car co is promoting its Quattro technology with an interactive snow globe in Toronto.
Jolly St. MiC: H&M gives gift of fashion
The Swedish clothing retailer has launched a multi-platform campaign that features a Twitter-based scavenger hunt.
Kia gets loud for Vancouver Whitecaps
The car brand has launched an in-stadium and Twitter campaign to engage with soccer fans.
