Out Of Home
CBS Outdoor goes digital
The OOH ad space provider is rolling out digital billboards in Calgary, Edmonton and Toronto.
Kraft Dinner wants to be your last meal
The Kraft brand is capping off a year of increased digital engagement with an OOH and social campaign spoofing the end of the Mayan calendar.
Preventable promotes holiday safety
The B.C.-based non-profit’s campaign includes messaging on snowboards and helmets, and aims to start a conversation about avoiding injuries.
Salvation Army renews holiday donation drive
The charity’s 2012 campaign features overhauled creative, including an animated TV spot and new donation options.
Boom 97.3 celebrates end of the world
The Toronto radio station’s latest promotion plays on the apocalyptic predictions of the Mayans and offers listeners daily trips to Mexico.
MuchMusic expands event footprint
Bell Media’s director of brand partnerships tells MiC about the sponsors for the Big Jingle and the additional events it plans on adding in 2013.
Selling out pays off at Dixie Outlet Mall
The retailer location’s new campaign offers gift cards to consumers who promote it via Facebook, Twitter or Instagram.
Molson, Hailo to help with holiday cab bills
The brewer has teamed with the app to offer discounts on taxi services through in-store promotions with 100 Toronto establishments.
TSN to run on World Juniors Time
The sports broadcaster has launched a new campaign to help Canadians navigate this year’s tournament, which is being played in Ufa, Russia.
Rouge Beauty expands salon network
The OOH option from Rouge Media Group is now in more than 600 locations in markets such as Calgary, Ottawa and Quebec.
Spotted! Telus brings fans into the action
How Telus built a “Fan Cup” with the help of a penny press and fans, and the strategy behind taking the Grey Cup Festival to the streets.
Shining a light on eating disorders
Anorexia and Bulimia Quebec has teamed with Astral Out-of-Home and Cossette on a campaign that uses street columns in downtown Montreal.
Cuba Tourist Board lures Canadians
The organization is trying to attract tourists to its sandy shores with a new OOH campaign that uses RSS feeds to display the temperatures in major Cuban cities.
Spotted! Cougar gets mobile
The footwear brand is touring Toronto with a boot truck and giving passersby the chance to become the face of its next campaign.
How Rogers sells the Bills in Toronto
The exec director of the only NFL game in Canada on how its sponsorship packages have changed since the inception of the series.
