Out Of Home
Express opens its closet
The US-based retailer is kicking off Toronto and Edmonton launches with a campaign that highlights all of its Canadian stores.
ONA doubles down on sports-themed campaign
The union has partnered with Doug & Serge for a new radio and OOH campaign that continues to highlight nurses as healthcare MVPs.
Spotted! CEOs spend a night on the street
MiC talks with Dragons’ Den‘s Arlene Dickinson, Capital C’s Tony Chapman and more on spending a night on the sidewalk to support Covenant House.
Bell resubmits CRTC application for Astral takeover
BCE topper George Cope says the new deal will address the CRTC’s concerns on how the takeover will benefit consumers.
Astral confirms new deal with BCE in the works
The media group confirms discussions to revive BCE’s acquisition of Astral have resumed, after shares of the company halted trading this morning.
TFO targets French and English speakers
The pubcaster’s new campaign with Lowe Roche builds on its rebrand earlier this year.
Spotted! Movember hits the rails in Montreal
Carat releases its first campaign for the cause in the Quebec city, with a contest that takes over digital screens in subway stations.
LG debuts an emotionally-driven campaign
The brand aims to connect emotionally with a new multi-platform campaign, which includes lower-third ads running during shows on CTV and Citytv.
Spotted! Jack Astor’s hits the road
The restaurant chain is using a food truck, which will travel to four Ontario cities and give out free samples, to promote its new menu.
Spotted! Spiderman buys big
Sony Home Entertainment has launched an OOH campaign aimed at reaching mass audiences for its biggest Blu-ray DVD release of 2012.
Pattison changes its lights
The OOH company has converted 7,800 billboards to LED over the past six months.
Rogers speeds up the tempo
For its holiday campaign, the media company is running a string of radio ad inventory to create a single, shortened commercial break.
The Morning Show makes it all better
Global has launched a multi-platform campaign and is paying for breakfast tabs, transit fares and groceries to promote its morning program.
The Canadian Cancer Society gets FearLess
The organization has launched a new campaign aimed at airing the fears people have around cancer.
Plan Canada promotes Gifts of Hope
The organization is changing platforms for this year’s campaign, which includes TV featuring the voice of Canadian actor Gordon Pinsent.
